Visa launched its new “Visa Developer Center” at https://developer.visa.com to provide approved application developers easy access to tools needed for the rapid creation and deployment of payment applications. The “Visa Developer Center” offers eCommerce and mobile application developers a pathway to create a seamless online purchase experience for consumers. Whether enabling the purchase of small in-game digital goods, or the latest appliance from a big-box retailer, to enabling purchases with Visa’s new digital wallet, developers now have access to application programming interfaces (APIs), simplified documentation, and software development kits needed to make online shopping with Visa fast, simple, and secure. Providing access to the payment expertise, open APIs, and development tools offered by Visa and its subsidiaries, this ultimately allows eCommerce merchants, financial institutions, mobile network operators, and gaming developers to integrate Visa payment functionality into their product offerings, such as mpayments and P2P payment.
Visa announced Google received a worldwide license to Visa “payWave” NFC-based payment technology, allowing users to conduct payments by waving their mobile phone in front of a payment terminal. This is the latest effort by Visa and Google to simplify the consumer shopping experience by enabling them to make mobile payments using their mobile phones. This includes Visa’s own digital wallet announced earlier this year which is designed to provide consumers with “click-to-buy” payment functionality and access to their Visa and non-Visa accounts using a personal computer or smart phone, to make purchases online and at retail locations.
Visa, Visa Europe and Google announced Google has received a worldwide license to Visa “payWave” NFC-based payment technology. Visa “payWave” lets users make fast and secure payments at retail locations by waving their mobile phone in front of a payment terminal and is currently accepted at hundreds of thousands of retail locations worldwide. With this partnership, Visa-issuing banks worldwide can allow Visa account holders to add their credit, debit and prepaid accounts to “Google Wallet” mobile application that turns a smart phone into a digital wallet. This is the latest effort by Visa and Google to simplify the consumer shopping experience by enabling them to make mobile payments using their mobile phones.
Visa, Visa Europe and Google announced Google has received a worldwide license to Visa payWave NFC-based payment technology. The agreement sets the stage for Visa-issuing banks worldwide to enable Visa account holders to add their credit, debit and prepaid accounts to Google Wallet – a mobile application that turns a smart phone into a digital wallet. This is the latest effort by Visa and Google to simplify the consumer shopping experience by enabling them to make mobile payments using their mobile phones. Google Wallet is designed to enable an open commerce ecosystem enabling consumers to carry payment cards, offers, loyalty and gift cards.
Visa plans to accelerate the migration to EMV contact and contactless chip technology in the United States with its adoption of dual-interface chip technology. Helping prepare the U.S. payment infrastructure for the arrival of NFC-based mobile payments by building the necessary infrastructure to accept and process chip transactions that support either a signature or PIN at the point of sale, the chip technology is also expected to secure payments into the future through the use of dynamic authentication, reducing a criminal’s ability to use stolen payment card data by introducing dynamic values for each transaction. Even if payment card data is compromised, a counterfeit card would be unusable at the point of sale without the presence of the card’s unique elements. By reducing static authentication, we diminish the value of stolen cardholder data, benefiting all stakeholders. Visa will ultimately Expand the Technology Innovation Program to Merchants in the U.S.; Build Processing Infrastructure for Chip Acceptance; and Establish a Counterfeit Fraud Liability Shift.
Visa electronic payments kicked off its new payments solutions to replicate Visa POS payments within traditional and digital eCommerce, mobile commerce and social networking commerce environments. These will include a secure cross-channel digital wallet and a range of customized mobile payments services that address the specific requirements of geographic markets around the world, namely on the Association’s digital wallet and services platform. This platform will store Visa and non-Visa payments accounts, support NFC payments through the innovative Visa payWave application and deliver a wide range of transaction services for eCommerce, mobile commerce, micropayments, social networks and person-to-person payments. It is already slated to serve customers of Barclaycard US; BB&T Corporation; Card Services for Credit Unions (CSCU); ICBA Bancard; Nordstrom fsb; Pentagon Federal Credit Union; Scotiabank; TD Bank Group (US and Canada); and US Bank, to name a few. Visa expects to launch the digital wallet in the U.S. and Canada in fall 2011.
SkyGo released the results from a wireless marketing study that show permission-based alerts delivered to wireless phones capture consumer attention, drive action and build brand awareness. During the study, 37% of the participants opted to provide their credit card information and sign up for an electronic wallet, enabling them to respond to advertisements and make purchases over the wireless Internet. VISA says it was particularly excited by the number of participants who opted to sign up for the electronic wallet and says it will enable members to understand this new ad medium. NextCard and Catalina Marketing also joined in the wireless study. SkyGo says 64% of the ads SkyGo delivered as WAP alerts to mobile phones were opened by consumers. These alerts generated an overall ad recall rate of 58%, and 15% of the ads resulted in action or planned action.