Coinstar Inc. announced it will use its nationwide network of more than 7,500 supermarket based machines to deliver printable items ordered over the Internet. The service will give consumers a convenient place to pick up tickets to entertainment or sporting events, as well as coupons and other high value items. Coinstar plans to begin offering these added services early next year.
“Today’s announcement is an important step toward unlocking the tremendous power inherent in our coast-to-coast network,” said Dan Gerrity, president and CEO of Coinstar. “Coinstar will soon be in a position to deliver printable items securely from the Internet to supermarkets nationwide and the more than 100 million people who walk by a Coinstar machine each week. In this way, we will be adding more value to our customers.”
In addition to having machines in one of the most convenient places on earth, Coinstar also has a secure printing system. This means tickets, coupons, and other items are only printed once and on paper that cannot be copied or altered in any way. Already, Coinstar has printed more than $2.3 billion through this system.
Coinstar has received positive reaction to this new service from consumers and the supermarket industry. Today’s announcement follows news late last week that Coinstar is exploring the delivery of pre-paid cards such as debit, credit and phone cards through its network.
Coinstar’s 89 percent-owned subsidiary, Meals.com Inc., will become the first company to utilize this new service. Meals.com will use personalization technology to offer relevant coupons to consumers visiting its recipe and meal planning Web sites. Consumers can pick up those coupons at any one of Coinstar’s 7,500 machines. Once they arrive at the supermarket, all consumers would enter a special number into the Coinstar machine. The Coinstar machine would then call an Internet server, retrieve the coupons, and present the consumer with a print out containing their selections.
“Research indicates that 70 percent of brand decisions are made once consumers are in the store,” said Jens Molbak, CEO of Meals.com. “Meals.com’s ability to target coupons to people thinking about food and then deliver those coupons in the supermarket is a winning combination for consumers and packaged goods manufacturers.”
Coinstar is in discussions with several companies that are interested in distributing products through Coinstar’s secure in-store network.
About Coinstar Inc.
Recently ranked the country’s eighteenth fastest growing technology company, Coinstar Inc. (NASDAQ: CSTR) and its subsidiaries, Meals.com and Coinstar International, use technology to deliver time and money saving services to consumers in their local supermarkets. Coinstar’s 7,500 strong network of machines is currently available to 125 million consumers in 40 states and the District of Columbia, as well as in Canada and the United Kingdom. Consumers can visit [http://www.findcoinstar.com].
Meals.com helps consumers bridge the gap between the Internet and the store. Its network of branded and private label Web sites features more than 10,000 recipes, which can be sorted by theme and cuisine. The network also contains extensive search and scaling features, as well as helpful commentary and useful cooking tips. Meals.com’s Shopper kiosks serve as in-store consumer access points. Consumers can use the Shopper to print out meal plans, shopping lists, and to receive money saving offers. Consumers save time and money when planning meals and shopping for groceries while manufacturers and retailers receive the opportunity to communicate one-to-one with consumers through Web site advertising and the sponsorship of recipes, which highlight their products.