The MoneyGram Command Center is the first of its kind in the industry, offering insight into customer needs and market dynamics by monitoring and analyzing online comments in real time. The command center is an important step toward achieving MoneyGram’s vision of providing consumers with innovative options for moving money. Earlier this year, MoneyGram announced its goal to generate 15% to 20% of money transfer revenue from self-service channels in 2017. To reach this objective, the company will expand self-service to more markets, implement user enhancements, improve back-end processes and market more aggressively in self-service channels. The new command center will support these initiatives as more consumers turn to online, kiosk, and other self-service options.