HSBC Finance is gearing-up to pilot in Indianapolis the new “CVS ExtraCare Plus” loyalty rewards payment card that will also offer payment at more than 200,000 Tempo Payment Network merchant locations in the USA . The CVS ExtraCareÂ® Plus card will provide CVS/pharmacy customers with a convenient and secure multipurpose rewards and payment solution that links the cardholder’s existing checking account to their existing ExtraCare account. The new CVS ExtraCare Plus card is the first card product offered under HSBC’s OptiPaysm loyalty rewards PIN-payment program. Through the Tempo Payment Network, HSBC’s OptiPaysm program offers retailers reduced checkout costs without having to make any point-of-sale changes; and offers consumers a greater choice of merchant-branded, affinity-based, PIN-secured payment options. HSBC card and retail services issues merchant-branded payment cards for premier retailers and manufacturers, and is among the largest issuers of credit cards in the United States. Tempo operates the Tempo Payment Network, a PIN-based bank-independent payment network.
CVS/pharmacy has introduced “Extra Bucks Now” that delivers immediate payout of Extra Bucks tied to special offers on customers’ receipts. “Extra Bucks” are like free “CVS money” that customers can use to purchase almost any non-prescription item at CVS/pharmacy. There are two ways consumers can earn Extra Bucks: through special Extra Bucks offers and quarterly spending. CVS/pharmacy also expanded the “personal shopping” capabilities of its rewards program to make product recommendations and offer special coupons tailored to fit each shopper’s individual interests through personalized email, direct mail, and register receipts. CVS’ ExtraCare program is now in its sixth year and is the largest consumer rewards program, with more than 50 million cardholders. CVS/pharmacy is the retail division of CVS/Caremark Corporation and is America’s largest retail pharmacy with approximately 6,200 retail locations.
The CVS retail pharmacy chain is deploying 12,000 Hypercom “Optimum L4100” RFID-enabled payment terminals. The terminals, configured to CVS specifications, accept magnetic stripe cards, smart cards, and contactless cards or key fobs. The “L4100” features a 200Mhz 32-bit Intel “XScale” processor, a 64K color VGA screen, a bi-directional, dual-sided magnetic stripe reader, an advanced screen protection and replacement system, multiple connectivity options and a contactless RFID reader. The RFID readers supports American Express “ExpressPay,” “MasterCard PayPass,” and “VISA Contactless” payment programs. CVS/pharmacy has 5,400 stores.