E*TRADE Opts for RSA for Security Services
E*TRADE FINANCIAL has selected the “RSA Adaptive Authentication” solution and anti-phishing service for its retail customers. RSA Security’s risk-based authentication solution is engineered to analyze every login and transaction behind the scenes, and scores the potential risk based on a broad range of criteria, including the user’s IP address, geographic location and prior transaction behavior. E*TRADE FINANCIAL will also join the RSA Cyota eFraudNetwork community, a cross-institution online fraud repository which is designed to allow financial institutions to share fraudster profiles and detect and stop online banking and online commerce fraud. RSA Security provides protection for online identities and digital assets.