CardWeb.com’s CardWatch database of more than 57,000 marketing items today features the Chase Freedom TV Commercial, ‘Dog Costumes’ Song.
Bank One’s “AKC Rewards Visa” sponsored the first “Presidential Dog Poll” which found that Americans prefer a German Shepherd dog to serve as the “First Dog” for the next four years, the same dog that Senator Kerry owns. Bank One’s AKC Rewards Visa card enables cardmembers to earn 1% back on each purchase they make for themselves as well as their dog. Cardmembers can get a check for $25 or a $25 gift certificate at selected merchants when they earn 2,500 points. They can also get 1,000 bonus points after their first purchase. The American Kennel Club is a not-for-profit organization committed to the advancement of purebred dogs. It manages the largest registry of purebred dogs in the world.
Toronto-based Phonetime International introduced a new, double-sized die-cut prepaid phone card in the shape of ‘Puffy the Dog’, the animal character from the 20th Century Fox movie “There’s Something About Mary.” The new phone card will be cross-promoted with Blockbuster Canada. Since August of last year, Phonetime has supplied private label phone cards to Blockbuster. The new dog card is the third such venture with 20th Century Fox Home Entertainment Canada Ltd. Phonetime has previously developed a long-distance, prepaid phone card with an ‘X-Files’ theme. The card featured a voice-over from the co-star David Duchovny and ‘X-Files’ theme music, when the customer called in. Phonetime also developed a card based on the movie “Ever After” with lead star Drew Barrymore.