drfls Archives • CardFlash® - Payment Card Industry News

DRFS Adds Two Board Members

5, Country, Priority, UNITED STATESBy Robert McKinley 09/01/2004

Los Angeles-based Direct Response Financial Services has named Edward Kim, president of Optimum Pay USA, and Douglas Hume, general counsel to the Company, to its Board of Directors. Mr. Kim and Mr. Hume have experience in the direct marketing industry. This experience will enable them to help Direct Response Financial Services with their marketing efforts. Direct Response Financial Services, Inc. enables people and businesses to purchase goods and services using practically any from of payment. Optimum Pay USA, Inc. offers a less expensive alternative to traditional payment processing methods.

Direct Response Inks Another Hispanic Deal

5, Country, Priority, UNITED STATESBy Robert McKinley 06/17/2004

Los Angeles-based Direct Response Financial Services has inked a deal with PromoConnect USA to sell stored value cards to the U.S. Hispanic population. PCUSA has an existing national sales force reaching into Hispanic communities throughout the United States. The PCUSA sales teams are specially trained in understanding and reaching the Hispanic market. PCUSA has recently been successful in offering stored value credit cards on behalf of one of the largest U.S. banks where PCUSA quadrupled the number of stored value card sales for their banking customer over the previous year. Direct Response Financial Services Inc. makes it easier, faster and more secure for people and businesses to buy goods and services, using virtually any form of payment: credit, debit, smart card, stored-value card, electronic check at the point-of-sale, or over the Internet. PromoConnect USA Inc. is a privately-held Nevada corporation with offices in California, Texas, Oklahoma, Arizona, Nevada, Illinois and New York.

DRFS Seeks a Debit Card Loading Network

5, Country, Priority, UNITED STATESBy Robert McKinley 05/07/2004

Los Angeles-based Direct Response Financial Services says it is establishing a debit card loading network for its “DCS Personal Advantage Media Prepaid MasterCard Cards issued by Optimum Pay.” As part of the agreements, the loading partners will accept the DCS Personal Advantage Media Prepaid MasterCard(R) Cards issued by Optimum Pay for crediting via cash or cash equivalent. Direct Response Financial Services, Inc. makes it easier, faster and more secure for people and businesses to buy goods and services, using virtually any form of payment: credit, debit, smart card, stored-value card, electronic check at the point-of-sale, or over the Internet. Optimum Pay, Inc. Optimum Pay, Inc. is the leader in electronic data exchange and delivers proven value-added electronic payment products and services to the financial services industry.

Secure Deposit Prepaid MasterCard Launched

5, Country, Priority, UNITED STATESBy Robert McKinley 04/16/2004

Los Angeles-based Direct Response Financial Services has begun marketing its “SDC Secure Deposit Card Prepaid MasterCard” for $79.95. The debit cards offer access to the entire MasterCard financial network, including ATMs, and are accepted anywhere MasterCard is accepted. The cards are being offered in conjunction with an agreement with EdebitPay. Direct Response Financial Services, Inc. makes it easier, faster and more secure for people and businesses to buy goods and services, using virtually any form of payment: credit, debit, smart card, stored-value card, electronic check at the point-of-sale, or over the Internet.

Hispanic Debit Card Infomercial in Production

5, Country, Priority, UNITED STATESBy Robert McKinley 01/28/2004

Los Angeles-based Direct Response Financial Services says it will air a debit card infomercial on two major Spanish language television networks in March. The cards known as the La Vida Buena Card and the La Vida Buena Tarjeta will be featured in a short-form infomercial directed to Spanish language consumers. DCS has further arranged for its call center to be managed by a national Spanish language in-bound and out-bound call center. Direct Response Financial Services, Inc. makes it easier, faster and more secure for people and businesses to buy goods and services, using virtually any form of payment: credit, debit, smart card, stored-value card, electronic check at the POS, or over the Internet.

Hispanic Debit Cards in Development

5, Country, Priority, UNITED STATESBy Robert McKinley 01/14/2004

Los Angeles-based Direct Response Financial Services is preparing to unveil the “La Vida Buena Card” and the “La Vida Buena Tarjeta” debit cards for the U.S. Hispanic community. DCS currently has two Internet web sites in development that will feature the cards’ benefits and affinity incentives. The web sites are located at www.lavidabuenacard.com and www.lavidabuenatarjeta.com. Direct Response Financial Services, Inc. makes it easier, faster and more secure for people and businesses to buy goods and services, using virtually any form of payment: credit, debit, smart card, stored-value card, electronic check at the point-of-sale, or over the Internet.

Personal Advantage Card Ready to Roll

5, Country, Priority, UNITED STATESBy Robert McKinley 01/08/2004

Los Angeles-based Direct Card Service has completed an approved sales program for a bankcard under the trademark “Direct Card Services- Personal Advantage Card”. The bankcard will work in existing bankcard networks as well as existing ATM networks. The bankcard will be coupled with DCS’s proprietary DirectTrak System. DRFL will market the combined products to various media groups. Direct Response Financial Services, Inc. makes it easier, faster and more secure for people and businesses to buy goods and services, using virtually any form of payment: credit, debit, smart card, stored-value card, electronic check at the point-of-sale, or over the Internet.

DRFS Adds New Benefits to its STV Cards

5, Country, Priority, UNITED STATESBy Robert McKinley 11/14/2003

Los Angeles-based Direct Response Financial Services has added customized Web support services, legal estate planning benefits, accountant-assisted tax services, and a credit repair program to its “Business Advantage Card Program” and its “Personal Advantage Card Program.” Direct Response Financial Services, Inc. (OTCBB: DRFL; Berlin: DFS) makes it easier, faster and more secure for people and businesses to buy goods and services, using virtually any form of payment: credit, debit, smart card, stored-value card, electronic check at the point-of-sale, or over the Internet.

DRFS Launches Debit Card Usage Tracking System

5, Country, Priority, UNITED STATESBy Robert McKinley 11/10/2003

Los Angeles-based Direct Response Financial Services has launched “DirectTrac,” a system that tracks general and specific financial activity of debit card usage. The system tracks general and specific financial activity of debit card usage. The system enables DRFL to generate time sensitive reports to its customers assisting them in evaluating spending patterns by consumers. The system was specially designed to interface with all media such as Internet, television and radio. Direct Response Financial Services, Inc. (Berlin:DFS) makes it easier, faster and more secure for people and businesses to buy goods and services, using virtually any form of payment: credit, debit, smart card, stored-value card, electronic check at the POS, or over the Internet.

Proprietary Virtual Money Transmitter Service Launched

5, Country, Priority, UNITED STATESBy Robert McKinley 10/28/2003

Los Angeles-based Direct Response Financial Services says it has begun marketing its “Personal Advantage Transmitter Card”. Global Money Online will allow its customers to move money in an open system using the Global Money Online financial portal. Customers will also have access to the DCS Personal Advantage Transmitter Card which when tied into Global Money Online will allow for the movement of money from bank to bank anywhere in the world. Direct Response Financial Services, Inc. makes it easier, faster and more secure for people and businesses to buy goods and services, using virtually any form of payment: credit, debit, smart card, stored-value card, electronic check at the POS, or over the Internet.

Personal Advantage Transmitter Card Launched

5, Country, Priority, UNITED STATESBy Robert McKinley 10/01/2003

Direct Response Financial Services has launched its “Personal Advantage Transmitter Card.” The card provides ATM network access and, as an option, can provide access to the major credit card networks. Customers also have the ability to link two cards together and move monies between those linked cards. The card is geared toward young adults, credit-challenged adults and to large immigrant groups who regularly send monies to Central and South America. DRFL says it will initially focus on the Southern California marketplace and that customers will be entitled to full membership benefits, such as unlimited attorney time and accounting time on the telephone, so long as they meet a $10.00 monthly minimum fee.

Micro-Payment Services Launches Using OptimumPayNet”

5, Country, Priority, UNITED STATESBy Robert McKinley 09/19/2003

Los Angeles-based Direct Response Financial Services and Optimum Pay have launched their new electronic micro-payment solution. Using “OptimumPayNet,” DRFL partners and customers will be able to conduct micro-payment eCommerce transactions. Customers will be able to purchase low-priced goods, services and content via the web or any mobile device.

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