IT Expo East 2011/M2M Evolution-KORE Telematics digital wireless services provider in machine-to-machine (M2M) communications will lead a presentation titled “Top Considerations when Making an M2M Network Services Partnering Decision,” at IT Expo East’s M2M Evolution conference, being held February 2-4. The presentation will address factors considered when making an M2M network services decision. Whether developing a wireless solution for mHealth, utilities, mobile payments, security or any other vertical, certain basic principles can be followed to create an efficient and effective M2M strategy and ensure your network service partner selection criteria are met for the short and long term.
The Vesdia Corporation loyalty marketing and merchant network service
has appointed Melanie Wernick VP of interactive marketing bringing with
her more than 15 years of expertise. In her new role, Wernick will be
responsible for all interactive assets of the organization with
particular emphasis on enhancing the consumer shopping portals, driving
additional development of Vesdiaâs online shopping mall and electronic
marketing activities. Most recently VP of Sales and Marketing at
PRIMEDIA, Wermick was directly responsible for the management of
marketing initiatives to increase interactive revenue after having
served in business development, channel development and marketing for
MindSpring internet service provider. Vesdiaâs loyalty solutions create
marketplace differentiation for financial institutions, affinity groups
and merchants using customer loyalty programs.
Bank of America has introduced “SafePass”, a new security feature that provides customers with an extra layer of protection against unauthorized transactions. The free service delivers a one-time-use six digit code as a text message to consumers’ mobile devices that they can use to authorize online transactions. The code expires as soon as it is used or within 10 minutes after it is issued. The bank is also piloting a wallet-sized card that will generate a one-time code when the customer presses on a button embedded in the card. The bank plans to make the card available next year to consumer and small business customers as an optional feature that can be used in place of or in addition to the mobile phone option.