Equitable CardNetwork in the Philippines has launched a new JCB credit card with a unique installment plan tailored to the ordinary worker’s salary payment cycle, as well as a reduced annual fee. The new “EasyPay JCB Card” allows cardholders to pay for every purchase in four equal payments, twice a month over a period of two months, since salaries are paid every two weeks in the Philippines. The card also carries an annual fee that is one-third of the average annual fee of other credit cards. Currently, there are approximately 4 million people with credit cards in the Philippines, about 5% of the total population, but most of these are from the top layer of the affluent classes. The “Easy Pay JCB Card” features are targeted to a much wider market, and ECN anticipates issuing 30,000 of the “EasyPay” product in the first year. Card marketing will be supported by newspaper, radio and public transit advertising. JCB cards are now issued in 18 countries and territories, with 51.6 million cardmembers.