MasterCard and SFX Entertainment announced a multi-year global partnership to further strengthen MasterCard’s commitment to being an experiential brand in music and entertainment. MasterCard will simplify the way hundreds of millions of electronic dance music (EDM) fans worldwide can access SFX events, engage with content and connect with their community. Through its Priceless platform, MasterCard will also create surprise and delight experiences for fans, starting this fall. SFX will leverage MasterCard’s innovative technologies for its digital and physical platforms including ticketing, retail, live events and social networking, pioneering a new model for enterprise-wide partnerships. MasterCard becomes the exclusive financial services sponsor for all of SFX’s platforms.