NXT-ID, the creators of the Wocket smart wallet, has introduced the Wocket Wagon. This is a fully featured experiential vehicle in the form of an armored car representing the security features that come with Wocket. The Wocket Wagon will tour the country making demos, sales and increasing customer awareness about Wocket and identity theft.
FNBO’s First Bankcard has landed the Northern Illinois University Alumni Association, representing more than 200,000 NIU alumni worldwide, for the launch of the new NIU Alumni Visa Card.
MasterCard and SFX Entertainment today announced a multi-year global partnership that will bring innovative technology solutions to the SFX platform and further strengthen MasterCard’s commitment to being an experiential brand in music and entertainment. MasterCard will simplify the way hundreds of millions of electronic dance music (EDM) fans worldwide can access SFX events, engage with content and connect with their community. SFX Entertainment, Inc. is the largest global producer of live events and digital entertainment content focused exclusively on electronic music culture and other world-class festivals.
MasterCard and SFX Entertainment announced a multi-year global partnership to further strengthen MasterCard’s commitment to being an experiential brand in music and entertainment. MasterCard will simplify the way hundreds of millions of electronic dance music (EDM) fans worldwide can access SFX events, engage with content and connect with their community. Through its Priceless platform, MasterCard will also create surprise and delight experiences for fans, starting this fall. SFX will leverage MasterCard’s innovative technologies for its digital and physical platforms including ticketing, retail, live events and social networking, pioneering a new model for enterprise-wide partnerships. MasterCard becomes the exclusive financial services sponsor for all of SFX’s platforms.
MoneyGram International celebrated a grant to the Agastya International Foundation through the MoneyGram Foundation at an event at Raje Shivaji School in Dharavi, Mumbai. Agastya International Foundation’s mission of “a creative India” is achieved by sparking creativity among millions of disadvantaged children and their teachers. The Mobile Science Labs aid in making learning fun and awakening intellectual curiosity. Each lab funded by the MoneyGram Foundation will travel to 30 schools in the states of Uttar Pradesh, Maharashtra and Bihar, teaching children using hands-on science models in physics, chemistry, biology and mathematics. The MoneyGram Foundation, launched in 2012, was established with the mission to help children around the world gain access to educational facilities and learning resources.
Capital One Financial Corporation and Helzberg Diamonds announced a multi-year extension of the private label credit card program agreement. The partnership enables consumers to have expanded buying power through access to special purchase offers, as well as exclusive benefits and financing options. Capital One’s continued partnership with Helzberg Diamonds reinforces the company’s commitment to building its credit card partnership business.
Chase Sapphire Preferred travel rewards card and Bravo Media co-hosted the “Top Chef Masters” Season 5 Premiere Tasting Event, July 16, in New York City. “Top Chef Masters” host Curtis Stone, new head critic Gail Simmons and eleven critically-acclaimed chefs, featured in the upcoming season, which begins July 24, mingled with attendees and offered for the first time ever dishes straight from the show. Building on the excitement of the event, Chase Sapphire Preferred announced a $25,000 donation to City Harvest, the world’s first food rescue organization, which is dedicated to helping feed more than one million hungry New Yorkers each year. Several chefs from the new season of “Top Chef Masters,” including Franklin Becker, Richard Sandoval and Sang Yoon, among others, recreated dishes featured in Episode One. Chef Jennifer Jasinski prepared orange and ginger caramelized skirt steak with a roasted mushroom fregola salad, while Chef David Burke surprised guests with “angry” “shrimp atop smoky white bean hummus.
Chase Sapphire premier travel rewards card launched its 2013 Golf Experience Program offering golf enthusiasts access to two professional golfers. Chase Sapphire’s Golf Experience Program enters its third year and will be hosted by the 2012 U.S. Open Champion, Webb Simpson and renowned professional golfer, Stewart Cink. The experiential program is exclusively for Chase Sapphire cardholders and includes a series of six events in cities across the U.S. this year. Chase Sapphire cardholders can redeem their credit card rewards points to participate in unique golf experiences with Simpson and Cink. Experience packages include a shoulder-to-shoulder walking clinic with one of the professional golfers, personalized swing analysis and a round of golf at one of the country’s most beautiful courses.
MoneyGram money transfer launched its MoneyGram Foundation to demonstrate its passion for educating young minds and focus on funding programs for educational resources and basic school supplies for school-age children around the world. In the past month, MoneyGram’s Global Giving program has given $230,000 to organizations in more than a dozen countries across Africa, Asia, Eastern Europe, Latin America and North America. With its guiding principle, “Inspiring minds. Improving lives.,” the focus of the MoneyGram Foundation is rooted in the belief that education is at the heart of better economic opportunities, healthier families and individual freedom and empowerment.
American Express has been ranked highest in customer satisfaction among U.S. credit card companies on the annual nationwide consumer study by J.D. Power and Associates. This places American Express highest in overall satisfaction among 11 of the largest card issuers in the U.S. American Express has received the study’s top ranking every year since it was launched in 2007. The J.D. Power and Associates 2012 Credit Card Satisfaction StudySM looks at six factors to determine overall satisfaction: Customer Interaction, Billing and Payment Process, Credit Card Terms, Rewards Programs, Benefits and Services, and Problem Resolution. This is through an enhanced website to provide an improved user experience; “tagging” to help Cardmembers create a customized view of their charges and simplifies the experience of managing their expenses; an all new Account Manager feature, making it easy for Cardmembers to list additional individuals, like a spouse or a business partner, who are authorized to access and manage their card accounts; and “My Offers” mobile offer engine that recommends and ranks relevant merchant offers in real time for U.S. Cardmembers based on their spending history and location.
TransCard launched the latest of its prepaid marketing programs, a bilingual campaign for the Unlimited Access reloadable prepaid card being piloted by First Bethany Bank in Oklahoma. The Unlimited Access prepaid card addresses the growing consumer demand for a low-cost, straightforward alternative to checking accounts and non-bank transaction; bill-pay and money transfer products. One low flat monthly fee opens the door to Unlimited loads and reloads, Unlimited transactions, Unlimited Access to cash, a suite of online bill-pay and money management tools, 24/7 live bilingual customer service and more. It charges no overdraft fees, no penalty fees and no interest charges. The pilot campaign for the Unlimited Access prepaid card will be equally untraditional and will include branch, field and experiential marketing promotions, supported by a grass roots financial literacy campaign.
Affinity Solutions launched its “Coupon-on-a-Card” real-time offer redemption technology through First Data Corporation. The “Coupon-on-a-Card” solution is to be demonstrated for the first time at FinovateSpring 2012 in San Francisco and is designed as a next-generation marketing system for financial institutions that delivers and electronically links offers directly to consumers’ credit and debit cards and allows these offers to be redeemed in real time. It is designed to offer consumers merchant offers from there financial institution, which can be linked to his credit card or debit card so the specific coupon can be automatically redeemed at the time of purchase.