AmEx OPEN Launches Double Rewards Offering
American Express OPEN launched its “Business Gold Rewards Card,” offering double points for all spending on online marketing. With small businesses rapidly moving marketing dollars online, American Express is offering richer and more innovative ways to help them get more out of their investments. American Express’ Rewards programs, including the industry-leading Membership Rewards, are a featured benefit used by millions of American Express Cardmembers. The new card gives 3X points on airfare; 2X points on advertising, gas and shipping; and 1X points on everything else. The Marketing Suite includes “YourBuzz,” to help small businesses manage their online presence, learn what is being said about them and their competitors, and connect with customers in the places where they are most vocal”social media, “AdManager” for helping small businesses create, target and measure the results of their online advertising campaigns, and “SearchManager” online solution for managing paid search campaigns across all major search ad networks.