Clickatell Releases Mobile analysis
SMS communication provider Clickatell has released its first “Mobile State of the Union” analysis. The report evaluates the state of mobile banking capabilities and target markets.
According to the report, banks must consider their entire customer base when rolling out critical mobile services; and more specifically what happens to those who cannot be reached on a smart phone?
Four billion of us, however, can access SMS in seconds, from any phone.
In other regions of the world, SMS is being used for critical banking functions and other mobile services such as airtime top ups, bill payments, real-time payments, lottery, remittances, point of sale payments, and more. The US is concentrating heavily on the smart phone market, which has yet to reach critical mass adoption, which equates to future revenue. Most enterprises and financial institutions are clearly looking to increase the all-important bottom line today. Regardless, we believe US-centric companies will continue to focus on iPhone and other smart devices.