Amex Deploys Payment Tech at US Open
American Express is harnessing the latest technology to get tennis fans on-site and around the world involved in the action on the courts at the USTA Billie Jean King National Tennis Center during the 2014 US Open Tennis Championships.
American Express is continuing to introduce more ways to enhance fans’ passion for the sport and their experience at the Championship throughout the two weeks of play. The US Open American Express Fan Experience features 20,000 square feet of interactive programming at the US Open with “MyOpen Pass” RFID-enabled wristband. This lets fans’ experience and send a personalized email that recaps the activities in which they participated within the Fan Experience and can be easily shared across their social media channels. These include a Professional Swing Analysis, a Rally Cam capturing tennis shots and candid poses, and the Pro Cam at American Express® Card Member Club.