Chase Platinum Business Focuses on Small Business
Chase launched a national advertising campaign to introduce Chase Platinum Business, offering dedicated customer support with free and discounted fees. Customers receive concierge-level service with an assigned banker and dedicated phone support. The advertising campaign features three Chase Platinum Business customers who tell their stories in extended-length videos and print and radio ads. This follows Mission Main Street, a 2012 effort that highlighted how Chase’s financing helped six entrepreneurs expand their businesses. Told from the business owners’ perspective, the videos capture the spirit of American enterprise.
