Discover and NHL Agree to Extend Partnership
Discover Financial Services and the National Hockey League (NHL) renewed their multi-year sponsorship agreement. With it, Discover is an Official Partner of the NHL in the U.S. and will become title sponsor of the inaugural NHL on NBC broadcast on Thanksgiving Friday, now titled the 2011 Discover NHL Thanksgiving Showdown. Discover and the NHL will introduce a co-branded float titled “Frozen Fall Fun,” which will make its first-ever appearance in this year’s Macy’s Thanksgiving Day Parade. As part of the partnership, cardmembers will also enjoy opportunities to redeem points for NHL rewards, such as merchandise and tickets.