MasterCard Launches m-Money Partnership Program
MasterCard kicked off its “MasterCard Mobile Money Partnership Program” global initiative to help more than 2.5 billion financially-underserved consumers worldwide gain access to formal financial services through their mobile phones. In partnership with Comviva, Sybase 365 and Utiba, this will let consumers purchase goods and services via their mobile phones at millions of brick and mortar and online merchants worldwide, as well as transfer funds and pay bills. This is designed to target the 70% of the global population with a cell phone, only half of which have a bank account. The “MasterCard Mobile Money Partnership Program” offers prepaid companion cards that account holders can use at merchants that accept MasterCard cards; virtual card accounts that can be used for eCommerce payments with a user’s mobile money account; and person-to-person payments between subscribers of two different mobile money services.