Keeping in view its vision of a customer-focused bank with service excellence, BOP opens new doors of convenience for its customer base of over 700,000 customers. BOP has an extensive network of 306 branches across Pakistan with over 126 ATMs. BOP will be the first bank in Pakistan going for Master Debit Card issuance over 1Link. This will also be BOP’s first set of branded debit cards. Customers can now also use their debit cards globally at all MasterCard accepting POS locations and ATMs. MasterCard is accepted worldwide at over 36 million locations. Coming from one of the largest networks of payment cards, MasterCard debit card is an emblem of convenience, accessibility and control.
PT Bank International Indonesia (BII), with more than 700 ATMs, has
connected to ATM BERSAMA network of Artajasa, making it a network
of 11,900 ATMs from 68 different banks. This partnership is part of an
effort to improve BII customer service as well as to other banks’ customers. As a result, all BII debit cards can be used in the ATM Bersama network and cardholders can now get discounts at thousands of merchants throughout the country and given the ability to do online transfers. BII has 230 branches and 700 ATMs with a total customer deposit base of more than IDR 37 trillion. The Bank also has IDR 53 trillion in assets.
MasterCard International and Bank Internasional Indonesia Wednesday announced the introduction of the BII Platinum MasterCard card. The BII MasterCard Platinum card is the first Platinum card to be launched in Indonesia and the first Platinum MasterCard in the world to employ smart card technology.
Platinum cards continue to attract a niche market, particularly upscale consumers who are attracted to the exclusive benefits and image the Platinum card confers. Despite the current economic turndown in Asia, Platinum cards are expected to make their mark in Asia’s payments market, with four other markets having launched Platinum programs this year.
“There exists a sizable group of high net-worth individuals who, not matter what the economic conditions are, who value and prefer superior benefits, privileges and services,” said Rudy N. Hamdani, Senior Vice President, BII Card Center. “The vision for our financial institution is to offer products that allow consumers to make ‘one stop’ for all their financial needs — the BII Platinum MasterCard program rounds out our product portfolio.”
“MasterCard’s strength has always been its ability to provide payments products to meet the various and specific needs of our cardholders in any part of the world. The MasterCard Platinum card offers among the most exclusive benefits available and there is a market that seeks these special benefits. MasterCard’s Platinum program is the program of choice for these discerning consumers,” said Bambang Gunawan, Country Manager, Indonesia, MasterCard Asia/Pacific.
Smart Card Rewards Program
The BII MasterCard Platinum card is the first in the world to use smart card technology. The chip-based rewards program will track bonus points: cardholders will receive a “Bonus Rupiah” reward of 5% of every purchase when the purchase takes place at any of the 300 participating outlets of “BII Merchant First Club”. Cardholders making purchases at any of the 15 million MasterCard acceptance locations worldwide will receive a 0.5% reward of the value of the purchase and this reward can be redeemed at any of the 300 “BII Merchant First Club”.
BII MasterCard Platinum card cardholders will be entitled to Preferential Treatment, MasterCard’s premium privilege program. With Preferential Treatment, cardholders enjoy a wide range of benefits, including free room upgrades and welcome gifts at exclusive, high-end hotels among them, Summit Hotels and Resorts.
BII Platinum MasterCard cardholders may also avail of the special concierge service which provides entertainment and dining referrals and reservations, valuable travel information and assistance, and a personal shopping service.
The Platinum MasterCard card, a program developed by MasterCard International based on member-bank feedback and consumer research, is already in use by upscale cardholders in fifteen countries: the United States, United Kingdom, Canada, Hong Kong, Taiwan, Singapore, Malaysia, South Africa, Colombia, Venezuela, Guatemala, Peru, Chile, Brazil and Saudi Arabia.
BII Platinum MasterCard card features also include a high credit limit, 24-hour concierge service, Masterphone calling card, Global Cash Access, year-end account summary, travel insurance of up to 5 billion Rupiah, MasterCard Global Service, and access to airport lounges around the world.
The Platinum card features a distinctive “P” design that will assist the Platinum MasterCard Collection partners in providing special treatment to cardholders at the point-of-sale.
“The BII Platinum MasterCard Collection’s exceptional
offerings combine uncommon quality and superior value. With the broad array of benefits offered, this card program meets the diverse needs and discerning lifestyles of upscale consumers, from exceptional shopping and cultural experiences to dining and travel,” added Gunawan.
MasterCard International has the most comprehensive portfolio of payment brands in the world. With 23,000 member financial institutions, serving consumers in 220 countries and territories, MasterCard is the industry leader in quality and innovation. More than 600 million MasterCard, Maestro, Cirrus and Mondex” cards are accepted at more than 15 million locations worldwide. In 1997, gross dollar volume exceeded $600 billion. MasterCard can be reached through its World Wide Web site at .