Coca-Cola USA announced Monday it will distribute more than 55 million ‘Coca-Cola Cards’ beginning this week. The special Coke promotion provides customers with a red-wallet size card that contains up to 50 special offers from retailers, restaurants and recreational venues, most of which can be used again and again. The company says the program is the most localized national initiative it has ever offered, with more than 280 local versions of the program. Totally more than 9,500 partners will participate featuring more than 20,000 local offers.
Coca-Cola also announced yesterday that MasterCard will join the program for the second year by offering chances to win a loaded ‘Coca-Cola MasterCard ATM Cash Card’ on 1.1 billion specially marked packages of Coca-Cola. The cash card chances will also appear under bottle caps and on the sides of cups at fountain outlets. MasterCard said yesterday it will begin its participation in May and will award more than 2.2 million ‘Coca-Cola MasterCards’ with values of $20, $40 and $100.
Coca-Cola projected nearly half or 25 million of the Coca-Cola cards will be distributed by hand via ‘Teen Card Crews’ organized by bottlers nationwide.