Today’s CardPixes Feature
CardWeb.com’s CardPixes database of more than 7,000 card images today features the Harley-Davidson Visa card. The card is issued by U.S. Bank.
Best Western and Barclaycard Relaunches MasterCard Reward Program
MasterCard Worldwide and Barclaycard US have re-launched their
rewards card program with Best Western International. Cardholders can
now earn five Best Western Rewards points, up from the 3.3 points earned
previously for every $1 spent at Best Western and one point for every $1
spent away from Best Western. The Best Western Rewards program also
features unique point redemption options in addition to hotel stays such
as gift cards, Best Western Travel Cards, dining rewards, theme park
awards, gas and auto rewards such as car rental certificates and
charitable contributions. In addition, the card program now features
other World MasterCard benefits, such as up to 5,000 bonus points for
balance transfers for new cardholders; 0% on balance transfers for the
first six months for new cardholders and exclusive point redemption
discounts and offers. Travelers who sign up for the card and use it once
will receive 16,000 bonus points, which is enough for a free nightâs
stay at roughly half of Best Westernâs 2,200 North American hotels. In
addition, cardholders who use the card for $6,000 in purchases within a
calendar year will earn an upgrade to Elite status in the Best Western
Rewards program, which entitles them to at least a 10% point bonus on
all Best Western hotel stays.
Best Western Launches Summer Rewards Program
Now through May 30, Best Western Rewards loyalty program members who stay two times will earn a $50 Best Western Travel Card for use like cash at any of the chainâs 4,000 global hotels. Best Western is also offering a 250-point bonus for those who book their stays on www.bestwestern.com and a 1,000-point bonus for those who pay for each of their qualified stays with the Best Western Rewards MasterCard credit card. Elite members of Best Western Rewards who register and complete two qualified stays during the promotional period also are automatically entered into a sweepstakes to win 100,000 Best Western Rewards bonus points. Members also have the option to complete two stays at any Best Western hotel during the promotional period, and an additional stay over the summer, to earn 1,250 Bonus Aeroplan Miles. On top of the 250 miles they already earn on each stay, this option offers a total of 2,000 Aeroplan Miles after with just three stays.
Hipcricket Appoints New Senior VP of Sales
Hipcricket mobile marketing leader has appointed Doug Stovall senior VP of sales. Bringing with him over 10 years’ experience, Stovall has created and directed the mobile sales units for Acuity Mobile, Merkle and TeleCommunications Systems (TCS). Other clients over the years have included Harrahâs Casinos, Pitney Bowes, Discover Financial Services, Enterprise Holdings (Enterprise Rent-A-Car, National Car Rental and Alamo Rent A Car), H&R Block, Utah Jazz and Washington Capitals, among others. He served as VP of mobile business development at Merkle digital marketing services and directed mobile sales and VP of sales at Acuity Mobile where he built and managed direct and indirect sales and business development organizations for the provider of interactive mobile marketing, advertising and content delivery solutions.
The Visa Brand Rules Financial Services
The results of the 2009 Harris Interactive/EquiTrend study reveal that
Visa dominates the “Financial Services” category for brand equity.
A brand equity score is determined by a
calculation of familiarity, quality and purchase consideration for each
individual brand. Not surprisingly given the economic situation of the
past year,
financial service brands, particularly AIG, joined the ranks of these
weaker brands on the bottom of the list. EquiTrend
provides insight on brands based on six base measures including
familiarity, quality, purchase consideration, brand expectations,
distinctiveness and trust.
ViVOtech Intros the ViVOpay 5000m System
NFC specialist ViVOtech has introduced a new payment system providing a single point of acceptance for both advanced contactless and legacy mag-stripe payment technologies. The new “ViVOpay 5000m” offers extra features for retailers adopting emerging mobile commerce and promotion applications based on NFC mobile phone technologies. The “ViVOpay 5000m” LCD screen lets merchants display transaction amount and customized messages for promotions and incentives. The new contactless payment reader can also be easily adapted to extend new technology to existing POS and ECR systems. ViVOtech also announced that The Paradies Shops has selected ViVOtech contactless payment terminals for their over 500 retail stores in over 60 airports and hotels across the U.S. and Canada.
MC Inks PayPass, Easy Savings and QSR Deals
Airport concessionaire The Paradies Shops has agreed to accept MasterCard “PayPass” and Burger King has launched a post-holiday MasterCard sweepstakes. Also, Microsoft and Monster have joined the “MasterCard Easy Savings” program. The Paradies Shops will offer “PayPass” at its more than 500 retail store locations throughout the U.S. and Canada by late 2008. Paradies operates in over 60 airports and hotels in North America. The new BurgerKing/MasterCard promotion gets underway today through March 2nd. MasterCard cardholders in the U.S. are automatically entered to win each time they make a purchase at a participating Burger King restaurant. Prizes include $500 “MasterCard Gift Cards,” $250 “MasterCard Gift Cards” and $50 “BK Crown Cards.” Grand Prizes includes a $5,000 travel award. The MasterCard/Burger King promotion is being supported through in-restaurant POP as well as advertising in InTouch, US Weekly, Star and People Magazine. Under the Microsoft and Monster deals, MasterCard “BusinessCard” credit and signature debit cardholders enrolled in the program will receive a 3% discount on online search marketing and related advertising services from Microsoft, as well as a 5% discount on online recruitment services from Monster. The “MasterCard Easy Savings” program was launched in September and provides savings from business-relevant merchants across key purchasing categories and includes over 25 participating issuing banks.
Harley-Davidson Dealers to Use $$$ ON THE NET
Shift4 Corporation has entered into an agreement with Harley-Davidson Dealer Systems to provide secure credit card payment processing with its “$$$ ON THE NET” payment gateway. “$$$ ON THE NET” with Tokenization technology allows Harley-Davidson dealers to choose any bank and processor to achieve the best rates and service and provides both high speed and low cost authorizations and settlements for credit, debit, check, private label and gift card transactions. In addition, Harley-Davidson’s DMS is fully integrated with Shift4’s gift card processing partners to allow users to swipe, charge, report, and process balance inquiries from the same place they charge credit cards. Shift4 is a developer of secure financial transaction processing software and services.
TCUL Endorses TNB Card Services
The Texas Credit Union League has designated TNB Card Services as its endorsed debit card processing provider for TCUL’s 600 plus member credit unions. That designation is in addition to TCUL’s recognition of TNB as its preferred business affiliate for credit card processing, which has been in effect since TNB began its card program in 1976. The Texas Credit Union League is the official state trade association serving credit unions in Texas.
New POS Public Access Product Launched
FL-based Moonrise Systems and PA-based E-Time System have partnered to introduce a new software solution for Windows-based public computer stations and touch-screen terminals that integrates E-Time’s “Self-Serve,” a real-time e-commerce payment solution, and Moonrise’s Internet kiosk browser, “NetStop”. Under the exclusive marketing agreement the two companies will jointly develop and sell NetStop ETS, which is the integration of E-Time System’s proprietary Self-Serve payment software with Moonrise Systems’ NetStop PRO Internet kiosk software. E-Time System, Inc. is a solutions company providing the technology for e-PIN electronic transactions. Moonrise Systems, Inc. publishes the leading public Internet kiosk software suite, NetStop.
U.S. Bank Extends Debit Card Rewards to Business Cards
MN-based U.S. Bank has extended its new “Checking That Pays” program to include business debit cards. The new “Cash Bonus VISA Business Check Card” and “Business Check Card with VISA Extras” will join U.S. Bank’s four consumer debit cards that reward users for off-line signature purchases. The “Cash Bonus VISA Business Check Card” offers users a 25 basis points cash rebate for each non-PIN POS transaction. The cash bonus rebate is paid annually in November and customers can track their rebate online. The “Business Check Card with VISA Extras” offers one reward point for each dollar on qualifying transactions up to $4,000 and two points for every dollar spent for all non-PIN purchases over $4,000. The points can be redeemed for gift certificates and merchandise at more than 50 retailers and restaurants nationwide. US Bank launched its “Checking That Pays” program in September. At that time, the bank launched four debit card reward programs for consumers. U.S. Bank offers the “Cash Bonus VISA Check Card,” “VISA Extras for Check Card,” “WorldPerks VISA Check Card,” and the “Harley-Davidson VISA Check Card.” The “WorldPerks VISA Check Card” offers one Northwest Airlines mile for every $2 in signature-based purchases, with a nominal value of one cent each. The “Harley-Davidson VISA Check Card” offers one entry into the monthly drawing and one entry into the bonus drawing at the end of the year for each qualifying off-line purchase. The sweepstakes gives away one new Harley-Davidson motorcycle every month. (CF Library 9/3/03)
U.S. Bank Expands Off-Line Debit Rewards Program
Minneapolis-based U.S. Bank has launched four debit card reward programs that it projects will generate more than $30 million in cash rewards to customers by the end of 2004. However, most of the off-line debit reward programs offer a reduced reward structure compared to one year ago. The reduced rewards are attributed the recent debit card settlement which has cut off-line debit card interchange by 33% as of August 1st. U.S. Bank is now offering the “Cash Bonus VISA Check Card,” “VISA Extras for Check Card,” “WorldPerks VISA Check Card,” and the “Harley-Davidson VISA Check Card.” All four products are part of the “Checking That Pays” program. The “Cash Bonus VISA Check Card” offers users a 0.25% cash rebate for qualifying off-line purchases. The “VISA Extras for Check Card” programs is a points-based reward option in which customers will receive one reward point for each dollar on qualifying transactions, with a nominal value of 1/4 cent each. The “WorldPerks VISA Check Card” offers one Northwest Airlines mile for every $2 in signature-based purchases, with a nominal value of one cent each. The “Harley-Davidson VISA Check Card” offers one entry into the monthly drawing and one entry into the bonus drawing at the end of the year for each qualifying off-line purchase. The sweepstakes gives away one new Harley-Davidson motorcycle every month.