ICICI Bank launched its combo prepaid card in association with the Uttar Pradesh State Road Transport Corporation (UPSRTC). The card was launched and co-branded by UPSRTC, offering dual benefits of a travel card as well as a shopping card on a single card. This first-of-its-kind pre-paid card offers users the convenience of not having to pay cash for buying tickets for every trip undertaken on a UPSRTC bus or buying paper passes for monthly or quarterly season tickets. In addition to this, customers can use this same card to shop online as well as at stores. This features Ease of travel on UPSRTC buses, wider acceptability at all VISA POS retail shops, malls and websites for cash-less shopping, no requirement of minimum balance on the shopping card, no need to open a bank account to avail shopping card benefits and secured use.