Joshua S. Rosenblatt has joined the Frost Brown Todd (FBT) Nashville office as part of the firm’s new electronic payments industry team. With experience representing and advising clients in complex mergers and acquisitions, securities law and general corporate law, his practice has primarily been focused in the electronic payments and healthcare industries. He has served as lead associate counsel for several mergers/ acquisitions in the $100-750 million range, while also having assisted small start-ups, large entities and public companies in a wide scope of operational and strategic business matters. Rosenblatt will oversee the electronic payments industry team to serve clients in this technology driven and rapidly evolving industry both domestically and globally. Frost Brown Todd’s Nashville team is anchored by more than 30 attorneys counseling current and future business leaders.
A new report has calculated that rewards payment cards accounted for 77% of credit card volume in 2005, compared to just 40% in 2001. The research found that credit card spend on rewards card is growing at a CAGR of 31%, compared to 12% for non-reward cards. The white paper by FischerJordan says that basic rewards offerings are becoming a market necessity; no longer a competitive advantage, but instead a commodity. The form says it is clear that program cost containment coupled with commoditization will spur a change in program substance and management. Reengineering will give way to a revision of traditional program economics, including a change in program structure and management. Coalition programs, white labeling, and association rewards will provide the models of industry externalization. The external result of these changes will be that the largest loyalty programs will emerge bigger, permeating multiple industries; while internally, program value will be unlocked, turning a cost center into a profit generating activity.