CardWeb.com’s CardData database of Company Profiles today features Blackhawk Network.
CardWeb.com’s CardExecs database of payments industry movers and shakers today features Talbott Roche, President of Blackhawk Network.
CardWeb.com’s CardExecs database of payments industry movers and shakers today features Talbott Roche, President of the Blackhawk Network.
MoneyGram global money transfer company detailed of its new visual identity and brand positioning with a refreshed logo, signature globe and new tagline – “bringing you closer” – that reflects the lifestyles and priorities of its core customer base. The new “bringing you closer” tagline gives voice to the company’s fast, convenient and secure money transfer service, which connects families in 194 countries in as little as 10 minutes, even if they are thousands of miles away. The new red globe logo features a dynamic curving white arrow that indicates energy and movement, a reference to the company’s role in moving money around the world.
Equifax announced that its Payment Services division, which will be spun off, has selected Certegy as its new name. In October, Equifax approved a plan to create an ‘Information Services’ company and a ‘Payment Services’ company. Equifax’s Payment Services division provides credit and debit card transaction processing, card processing software, portfolio management and analysis, cardholder customer service, card enhancements, credit marketing, risk management, merchant processing, and collections to independent banks and credit unions in the U.S. and major card issuers globally.
VISA ranked #3 among the most powerful business-to-business brands in the U.S., while MasterCard ranked #8 and American Express #9. The findings, released yesterday, come from the latest ‘ImagePower’ survey conducted by Landor Associates and research specialists Louis Harris & Associates.The rankings are drawn from the ‘ImagePower Index’, which is a composite measure combining each brand’s strength across five different perception criteria: share of mind (awareness), share of heart (regard), value (value for money), momentum (potential for future growth), and uniqueness/singularity (overall business choice). Also among the Top 30: Chase ranking #22 and Citibank ranking #24.
America’s Top 10 Business-to-Business Brands
(based on ImagePower Index)
RANK COMPANY INDEX
1 Microsoft 84
2 UPS 72
3 Visa 72
4 AT&T 71
5 Federal Express 67
6 Xerox (office equipment) 64
7 IBM 57
8 MasterCard 53
9 American Express 51
10 Canon 47
Landor Associates is bringing back its ‘ImagePower’ brand measurement study with results expected next month. Landor has joined up with Louis Harris & Associates to study brand perceptions among business executives and will include evaluations of credit card brands. Brand and company names will be evaluated on five key attributes: share of mind, share of heart, appropriateness, uniqueness and momentum. Landor previously conducted two ‘ImagePower’ surveys, one in 1988 and another in 1990.