Telscape International, Inc., yesterday announced the launching of a comprehensive Internet strategy to capitalize on the growth and demand for Latin American eCommerce and Internet related services. enableCommerce.com, a standalone entity, is being created to enable companies, including U.S.-based, to penetrate one of the fastest growing and most attractive markets in the world.
Telscape has hired Mr. Ulises Barbosa, an eBanking expert formerly with Banco Santander, to spearhead this effort. Mr. Barbosa will be assisted by other experienced management, which he has recruited, as well as the dedicated efforts of Carlos de Lara and Jose Luis Apan Wong, both of whom have been with Telscape and have extensive Internet and systems integration experience.
Unique Approach to Market
The mission of enableCommerce.com is to become the leading provider of eCommerce outsourcing services for companies worldwide interested in pursuing the Latin American marketplace. Through an electronic business platform (“eBusiness Platform”), enableCommerce.com will assist companies in expanding sales by getting closer to and better understanding their customers, increasing operating efficiencies, improving response times and reducing costs.
The eBusiness Platform will be a high-volume eCommerce transaction processing system developed by enableCommerce.com to allow its business customers to achieve their objectives with reliability, security, scalability, economies of scale and technological adequacy. The Internet is the core of the eBusiness Platform; however, Telscape’s eCommerce strategy is broader and will provide for different means by which a customer may interface electronically with a business through the eBusiness Platform. These customer-facing technologies include, for instance, call centers, faxes, touch-tone phones, pagers, e-mail, kiosks, handheld devices, interactive TVs, smart cards, and the World Wide Web, some of which are being provided by Telscape today. The combination of a robust and flexible network, system security and infrastructure architecture plus the proper Business to Business and Business to Consumer application software, coupled with strong data warehousing capabilities will constitute one of the most advanced eCommerce initiatives focused on the Latin American market. The need for a central and external source for increasingly complex eCommerce projects, which go beyond simple web page design, is evident, and Forrester Research estimates that over 40% of Internet and internal corporate sites will be outsourced by 2002.
However, providing only a mechanism that enables customers to do business electronically with companies is not enough. Telscape either has launched or is developing solutions to two critical aspects of the eCommerce challenge faced by companies desiring to do business in the Latin American market.
1) Facilitate the Redesign of Business Process: A successful eCommerce strategy requires a company to streamline certain internal tasks. Since the eBusiness Platform centralizes the majority of the transaction processing, a high-speed (typically asymmetrical) telecommunications link has to be established between the eBusiness Platform and the business enterprise systems to facilitate the interaction of the company with the eBusiness Platform. In light of the lack of economical and reliable broad band corporate ISP services and last mile services in Latin America, enableCommerce.com’s product offering will include a low cost, high bandwidth, asymmetrical Internet service through satellite. This service will be provided by Telscape’s subsidiary, INTERLINK. For services being provided in Mexico, this product offering will ultimately be supported by Telscape’s fiber optic buildout.
2) Driving Customer Traffic: Customer traffic is key to any Business to Consumer eCommerce initiative and can be driven through advertising provided that the telecommunications and Internet infrastructure is in place to support it, which is not the case in Latin America where the infrastructure is poor and fragmented. enableCommerce.com plans to help its customers drive traffic by leveraging Telscape’s unique telecommunications assets in Latin America. In Mexico, Telscape intends to become an ISP to consumers and businesses through the utilization of its fiber optic network buildout. INTERLINK is a significant Network Service Provider (“NSP”) to ISPs in Latin America and will leverage those relationships to help enableCommerce.com to promote a partnership approach and change the ISPs’ revenue model from dial-up accounts to sell advanced Internet and eCommerce solutions to companies. For instance, either through a direct or partnership approach with ISPs, enableCommerce.com will offer to business customers creative marketing concepts to bundle eCommerce packages with discounted Internet dial-up accounts for their consumers.
Attractive Market
The growth of Internet usage in Latin America is expected to outpace growth of worldwide Internet usage over the next several years. According to Nazca Saatchi & Saatchi, the number of Internet users in Latin America is expected to increase from 7 million users at the end of 1997 to 34 million users by the end of 2000. This number could increase substantially with the proliferation of low-cost, non-PC Internet access devices. Latin America is comprised of 23 countries with a total population of 500 million people.
Unique eCommerce and Internet Assets enableCommerce.com will take advantage of the following Telscape strategic assets:
INTERLINK Communications, Inc. owns a satellite teleport facility in Mountain View, California, which has been operational for over fifteen years providing premium satellite communications services. INTERLINK is connected to the Tier One Internet Backbone via an OC-12 SONET fiber optic ring and has been providing high quality, high speed internet access as a NSP to internet service providers, corporations, universities, governments and local carriers throughout North, Central and South America.
Telereunion has begun construction of a state-of-the-art fiber optic long distance network in Mexico. The project is being engineered, furnished, installed and financed by Lucent Technologies, Inc. (NYSE:LU). In addition, through a recently announced fiber exchange with Avantel, S.A., the network will cover nearly 1,750 kilometers, resulting in a network that will reach 90% of the Mexican population.
Telscape de Mexico is one of the largest providers of complex systems integration solutions in Mexico for more than thirteen years. The Company has in excess of 2,500 commercial customers and a highly trained technical workforce of more than 130 people. Telscape de Mexico has engineered, furnished, installed and managed one of the largest asynchronous transfer mode/internet protocol (“ATM/IP”) metropolitan networks in Latin America for the National University of Mexico. Approximately 22,000 computers, 10,000 voice ports, and the largest NSP and distance learning videoconferencing network in Latin America are connected in a multi-protocol, multi-vendor environment. MS Noticias has been providing bilingual interactive voice response and help desk solutions to the U.S. Embassy through its call center. Through the utilization of Telscape de Mexico’s systems integration expertise, MS Noticias successfully re-engineered in a short period of time the appointment and information processes for nearly 2 million US visa applications per year. The call center provides a key customer-interfacing asset to enableCommerce.com and is a prime example of streamlining a business process consistent with customer requirements.
Management Team
Mr. Barbosa, formerly with Banco Santander in Mexico, has been intimately involved in the development, implementation and management of one of the most successful eBanking initiatives in Latin America. He has more than 13 years of experience developing and managing telecommunications and systems operations primarily for financial institutions. He also developed and implemented a very successfully asymmetrical, broadband satellite Internet and Wide Area Network service in the business environment.
Carlos de Lara founded NSI, a highly evolved, data systems integrator specializing in Wide Area Networks, which was acquired by Telscape in 1997. Mr. de Lara is currently chairman of the subcommittee for eCommerce and Secure Transactions of the National Telecommunications Standardization Committee of Mexico. He is a founding partner and member of the board of directors of the Mexican Association of Multimedia, Info-routes and Information Content (AMMICI), an entity dedicated to the promotion of business-oriented Internet content in Latin America.
Mr. Apan Wong currently manages the Company’s help desk and call center operations in Mexico He was responsible for engineering, furnishing and installing the ATM/IP network mentioned above. Prior to joining Telscape, Mr. Apan Wong served as Regional Telecommunications Manager for Hewlett Packard where he was responsible for the installation and operation of HP’s telecommunications network in the Latin American Region.
Telscape International, Inc. is a fully integrated U.S. based communications company that supplies international voice, video, data and Internet services, via switched and dedicated networks, principally to and from Latin America.
The Company owns and operates a satellite teleport facility in Mountain View, CA, which delivers an array of communications services to customers throughout North, Central and South America. In addition, the Company provides a full range of systems integration and value-added telecommunications services in Mexico to major public and private sector customers. Telereunion, a Telscape subsidiary, is one of a select number of companies that has been granted a facilities-based long distance concession by the Mexican government.