New research shows shoppers’ number one pain-point limiting them from regularly using coupons is forgetting them at checkout in-store. In fact, 79% of surveyed shoppers shared they would not buy an item if they forgot to bring a coupon in-store.
New research reveals that five years after the passage of the Durbin Amendment, debit rewards programs have rebounded such that 50-60% of financial institutions in the USA are offering debit rewards in one form or another.
Linkable Networks has snagged $11.7 million in funding along with three key executive team hires. Since 2011 Linkable has been building a scalable platform that provides brands and retailers the ability to engage, reward and incent their consumers directly and across any channel – online, mobile and in-store.
CardLinx announced the publication of an industry-wide protocol, the CardLinx Boar Standard, that provides a standard order format to digital publishers for an offer, coupon, or loyalty program linked to a payment card or payment credential. Until now, merchants were required to develop multiple orders for each card-linked offer because each order could only be delivered by a specific publisher. The Boar Standard has developed a common format for the industry which will enable a merchant or advertiser to place one order per offer and have that same card-linked offer published across multiple digital platforms including the web and mobile. As the number of publishers increases, merchants and advertisers will be able to increase the reach of their card-linked marketing campaigns by adopting this standard.
Global processing powerhouse First Data had a busy year with nine contract extensions, a new German contract, and expanded nine partnerships. FDC also introduced three new products: Clover Station, VisionPLUS Flex, and Go Daddy Payment Solutions, plus upgraded a number of existing products. FDC also acquired Perka and took 100% ownership of JV. The Company also had three CEO’s during 2013 and received two major awards. Annual revenues also increased slightly in 2013, after two level years.
The CardLinx Association will share insights on this rapidly growing sector at the Goldman Sachs Technology and Internet Conference. Silvio Tavares, CardLinx President and founding CEO, along with the following CardLinx board members, will participate in a panel presentation titled “The Convergence of Advertising and Payments.” The presentation will take place on Wednesday, February 12th at 9:00 am. Card-linked offers stand at the unique intersection of the payments, social media, advertising, and retail industries. As the “offers” space has become more popular, consumers have often found it cumbersome to take advantage of the variety and amount of offers available.
Linkable Networks card linked technology announced the launch of its SKU-level offer capability. Allowing brands and retailers to capitalize on card linked offers with individual products, while offering financial institutions an additional source of revenue, this addresses the need to be “top of wallet” to drive consumers to use a particular credit or debit card the most while reducing the need for credit reward programs. Brands and retailers can now promote specific product level items directly to customers. This also links coupon directly to consumers’ existing credit or debit cards.