Digital payments are expected to hit $4.7 trillion by 2019. While there was organic growth in the overall transaction levels due to increased purchasing on tablets and mobile, a significant proportion of tablet usage represented migration from desktop activity. A new report says that contactless activity will primarily be driven by card purchases rather than mobile, although it argued that mobile transactions should be boosted by HCE.
MBNA has won the “Data Driven Marketing Award” from industry publication ‘Marketing Week’ for its Marketing Optimization campaign. MBNA was given the award for its data analysis, data planning, improved targeting and revenue building within company systems. MBNA UK is a subsidiary of the Bank of America subsidiary and is namely being recognized for its understanding of the shifting financial landscape and the tailored nature of it’s varied credit card deals and offerings. MBNA ensured the success of their marketing optimization by teaming up with SAS business analytics software.
New Look and PrePay Technologies have partnered to launch the “New
Look gift card” to offer users prepaid increments of any amount from
GBP1 to GBP250. This development is in response to the recent growth
of gift card popularity just in time for the holidays. The “New Look
gift card”
is available for purchase either online or in stores, is projected to
provide the
retail organization with business extension opportunities and raise brand
awareness. Furthermore, with the PrePay Technologies partnership, the
solution will provide MasterCard certification, EMV Chip/PIN Compliance
and FSA regulation.
On Track Innovations contactless microprocessor-based smart card
solutions has been selected to provide its “Saturn 6000” contactless
readers
in the London area to be integrated with existing terminals and installed
independently at various merchants. Ideal for small purchases, contactless
payments provided by OTI process EMV transactions, eliminate customer
wait time and the necessity for the customer signature with transactions
of less
than a certain dollar amount. OTI’s Saturn 6000 is certified by
MasterCard, is
certified by VISA, provides LCD display, multiple configuration options,
and is
secure with quick transaction speed. Established in 1990, OTI provides
contactless microprocessor-based smart card technology for a variety of
markets.
LOVEFiLM & PrePay Technologies have signed agreements for the
implementation of “LOVEFiLM Gift Cards”. The cards will be available in
GBP 15 & GBP 25 increments and can be used on the company’s website
to purchase any of the 65,000 movie titles in stock. The cards are
available
for purchase at Gift Card malls/centers in Sainsbury’s, Gift Card
centers in
ASDA and are MasterCard certified, EMV Chip/PIN Compliant and FSA
regulated.
The Arcadia Group has renewed its contract with PrePay technologies for
the production of the company’s gift cards because of their proven
performance in the market. The Arcadia Group includes retail clothing
brands such as Burton, Dorothy Perkins, Evans, Miss Selfridge, Outfit,
Topshop, Topman, & Wallis brand names and has used PrePay service since
2004. PrePay also develops gift cards for Rugby Football Union (RFU),
Ticketmaster, Comet, Laura Ashley, LOVEFiLM, Gift Days Out and Debenhams
and has issued over 10 million cards.