Linkable Networks Launches SKU-Level Card Linking
Linkable Networks card linked technology announced the launch of its SKU-level offer capability. Allowing brands and retailers to capitalize on card linked offers with individual products, while offering financial institutions an additional source of revenue, this addresses the need to be “top of wallet” to drive consumers to use a particular credit or debit card the most while reducing the need for credit reward programs. Brands and retailers can now promote specific product level items directly to customers. This also links coupon directly to consumers’ existing credit or debit cards.