1ClickCharge, the single-click Internet payment service, announced Tuesday the appointment of Russell W. Schare to Senior Vice President of Marketing & Business Development. Schare joins 1ClickCharge from Ticketmaster where he served as Director of Business Development.
1ClickCharge is the provider of the first 100% outsourced payment service for online content, offering merchants a whole new way to sell content and featuring low hurdles to implementation. With 1ClickCharge, credit cards act like cash on the web, enabling consumers to conveniently and securely purchase content on a pay-per-use basis in small dollar amounts.
In his new position, Schare will be responsible for growing and leading the marketing organization, defining 1ClickCharge’s products and partners, and setting market development strategy. Schare will head both corporate and product marketing, as well as coordinate the efforts of the Business Development and Partner Development teams.
“Russell has played an integral part in creating some of the most recognized corporate names today. We plan to leverage his experience in strategy, promotion and business development to build the 1ClickCharge brand,” said Heidi R. Goff, President and CEO of 1ClickCharge.
Schare brings 20 years of marketing experience to 1ClickCharge. His background includes positioning and branding products for major corporations including Procter & Gamble, Anheuser Busch, and HBO. Over the past seven years he has lead business development efforts at Time Warner, Ticketmaster and AirMedia.
1ClickCharge’s Web Payment service makes credit cards perform like cash on the Internet by giving consumers the ability to easily purchase web content on a pay-per-use basis in small dollar amounts. Because 1ClickCharge is 100% outsourced, merchants are able to enhance profitability without the technical hassles typically associated with setting up their own Internet payment service. 1ClickCharge’s mission is to lead the industry in single-click Internet payments under $20, a market space it calls Convenience e-Commerce(tm). The company is led by Heidi R. Goff, President and CEO, a 20-year senior management veteran of MasterCard, GlobalPay, ADP and IBM. 1ClickCharge is a service of 1ClickBrands, LLC, a majority-owned operating company of CMGI, Inc.. Visit the company’s Web site at [www.1clickcharge.com].