Alliance Data Inks Private Label Credit Card Program Agreement
Zale Corporation has signed a new, multi-year private label credit card program agreement with Alliance Data Systems Corporation. Through its Comenity Capital Bank (“CCB”) subsidiary, Alliance will provide private label credit cards to customers of Zale in the United States. Following the completion of program implementation during the first half of fiscal 2014, Zale will begin to receive benefit from Alliance Data’s extensive marketing, analytical and technical services. For each of Zale’s U.S. brands, Alliance Data will provide proven marketing and database capabilities, sophisticated analytics and a suite of omnichannel marketing tools designed to generate sales and extend brand affinity. Alliance Data will also provide a portfolio of innovative tablet and mobile marketing solutions for fine jewelry that are designed to optimize cardholder acquisition and retention. In addition, Zale will receive a commencement payment in July 2013 from CCB.