Charity Debit Card Affinity Program Launched
OH-based Charter One Financial has introduced a unique debit card affinity program that supports eight charities. Each of the eight charities will have a distinctive card bearing the philanthropic organization’s respective logos and images. Charter One is also making two additional cards available: a generic “Make-A-Difference MasterCard”, for those who wish to give anonymously without displaying the choice charity logo; and a special card called “ONE FOR ALL” that supports all of the charity organizations within the program. Charter One will also allow existing customers to convert to a “Make-A-Difference” card from the “MegaRewards MasterCard” debit card. The participating charitable groups include: Make-A-Wish Foundation, March of Dimes, Mothers Against Drunk Driving, Leukemia and Lymphoma Society, Muscular Dystrophy Association, Big Brothers Big Sisters of America, Cure Search – National Childhood Cancer Foundation, and the Elizabeth Glaser Pediatric AIDS Foundation.