MasterCard and Cardlytics inked an agreement to deliver targeted card-linked services to US banks of all sizes. The new partnership will match Cardlytics card-linked marketing solutions and advertising expertise with MasterCard’s bank partners and its offers and rewards platform to deliver a solution that is unsurpassed in the loyalty business.
The Fuel Rewards program is picking up more octane with insightful marketing data about customers’ preferences and activities, and the powerful backing of a national coalition of merchants focused on increased sales and deeper brand loyalty.
New research reveals that five years after the passage of the Durbin Amendment, debit rewards programs have rebounded such that 50-60% of financial institutions in the USA are offering debit rewards in one form or another.
Austin-based Buzz Points has named Dwayne Spradlin as Chief Executive Officer. Since its launch, Buzz Points has expanded to 32 markets in 24 states.
UT-based Box Elder Credit Union has joined the Buzz Points merchant-funded loyalty program. Buzz Points is free for consumers and allows credit union members to earn rewards while supporting the local economy by using their debit and credit cards for everyday shopping.
FIS banking and payments technology is set to showcase at the BAI Retail Delivery Conference its Mobile Wallet with Cardless Cash Access. This allows users to not only pay using their smart phones, but also withdraw money from an ATM from a mobile device. It also will showcase its newest touch-enabled customer interaction solution, FIS TouchPoint Connect suite, integrated with the Microsoft platform to offer best-in-class, branch of the future capabilities that help financial institutions bridge the gap between the traditional branch and the evolving branch model. TouchPoint Connect’s highly intuitive, touch-enabled interface brings a new dimension to the branch with its customer facing user interface that can be deployed as a kiosk or tablet solution. After authenticating the customer via an ATM/Debit card, online banking ID, or QR code, TouchPoint Connect enables customers to view account summary and detailed account information, receive and act on targeted offers, and perform self-service functions such as check orders, address change, funds transfer, lost card, and stop payments.
Fico partnered Big Data startup ERN, which will embed FICO’s marketing solutions within its real-time Big Data analytics platform Looop, giving marketers in financial services and retail the ability to execute highly personalized merchant-funded marketing strategies based on precise analysis of each consumer’s preferences and needs. The partnership is initially focused on the financial services market in the UK, Europe and Asia. Looop is a scalable, reliable and secure Big Data analytics platform that enables banks, acquirers and merchants to perform deep analysis of customer behavior on a micro and macro scale. The actionable insights that result can be used to create compelling relevant and timely offers that can be sent to customers through a mobile app in real-time. Looop is fully PCI and ISO 27001 compliant.
FIS will be showcasing its Mobile Wallet with Cardless Cash Access at FinovateSpring 2013. A white-labeled, cloud-based mobile payment and offer redemption solution that allows financial institutions to fully brand and manage the customer experience, while offering consumers convenience and best-in-class security. The FIS Mobile Wallet enables the issuer to facilitate mobile commerce, maintain control of customer and transaction data and, most importantly, keep an institution’s brand at the center of the customer experience. Consumers benefit from the convenient and easy-to-use mobile solution as well as financially from coupons, loyalty programs and merchant-funded rewards.
Fiserv upgraded the UChoose Rewards mobile application on rewards and loyalty which provides merchant-funded and issuer-funded rewards capabilities for financial institution clients. This provides UChoose Rewards participants an expanded mobile search and online point redemption capabilities that allow them to identify opportunities to earn points through the mobile platform. The application provides a customized map to the locations of participating merchants, enabling UChoose Rewards participants to see available offers from merchants that will earn them bonus points. Participants shopping in stores can scan UPC codes on merchandise to determine if the item is available through their rewards program and how many points are required to purchase it, continuing the program’s award-winning service and innovative solutions.
TSYS partnered Truaxis, a MasterCard company, to make available transaction- and behavior-specific marketing offers. The new offering integrates cardholder spending patterns and behavior with an innovative platform that delivers personalized rewards, offers, loyalty incentives and other services to the end consumer. A recent study by Aite Group found that 45% of consumers are interested in receiving daily deal offers from their primary financial institution and by 2015 more than 460 million U.S. cardholders will subscribe to merchant-funded incentive programs.
Banks and credit unions can now generate additional top-line revenue by offering a low-cost money transfer service to their mobile banking customers through a partnership announced today by Dwolla and mFoundry. Dwolla, a groundbreaking online and mobile digital cash network that allows mobile banking consumers to move money to other financial institutions right from their smartphones, will now be available to banks or credit unions that have deployed Fin.X from mFoundry. Fin.X is the next-generation mobile banking platform from mFoundry, North America’s leading provider of mobile banking and mobile payments.
Fiserv financial services technology solutions launched a mobile app for its UChoose Rewards debit and credit card rewards program, letting participant use a mobile app to check and redeem their reward points. Participants can also scan UPC codes on merchandise in a store to determine if the item is available through their rewards program and how many points are required to purchase it. UChoose Rewards participants can download the mobile application from Google Play for use on Android™ devices or iTunes® for use on iPhone® or iPad devices. Fiserv also launched a new UChoose Rewards participant website, giving cardholders enhanced search functionality to make redeeming points easier.