MasterCard launched its “MasterPass” ‘future of digital payments,’ offering consumers a digital service to use any payment card or enabled device to discover enhanced shopping experiences. An expansion of “PayPass Wallet Services,” “MasterPass was announced Spring of 2012 and offers checkout services to provide merchants a consistent way to accept electronic payments regardless of where the consumer may be. For in-store scenarios either at the register or in the aisle, MasterPass will support the use of NFC, QR codes, tags and mobile devices used at points of sale. It provides shoppers a simple check-out process by eliminating the need to enter detailed shipping and card information with every purchase. Consumers can securely store card information, address books and more in a secure cloud, hosted by an entity they trust.