Steven Laub’s CardExecs database of card industry movers and shakers today features Steven Laub, President and Chief Executive Officer of Atmel. The Company specializes in the design and manufacture of microcontrollers, capacitive touch solutions, advanced logic, mixed-signal, nonvolatile memory and radio frequency (RF) components.

Cypress Controllers Allow Ezetap to Deliver Integrated mPOS

Cypress Semiconductor announced Ezetap mPOS solutions is using Cypress’s “CapSense Express” controllers in the world’s first capacitive-touch-based PIN-pad in its new MPOS device. The CY8CMBR2016 matrix keypad solution provides the Ezetap MPOS device with a durable user interface, helping it to pass all of the stringent EMVCo and PCI global certifications required for PIN entry devices. Consumer electronics and home appliances have rapidly been transitioning from mechanical buttons to capacitive touch controls. The EMV and PCI certifications are extremely strict due to the need to protect customer PINs against a broad range of attacks, while ensuring compatibility across a range of payment cards. Ezetap was able to go from concept, to certification, to manufacturing in less than a year.

Idea! Electronic Systems Implements S3 Mixed-Signal IP

S3 Group, a world leading provider of mixed-signal semiconductor IP solutions, announced that Idea! Electronic Systems has licensed its mixed-signal IP for their Digital TV ASIC. S3 Group delivered a high performance ADC from its extensive mixed-signal IP portfolio. Idea! Electronic Systems, is an engineering design-house specialized in advanced electronic design for the telecommunication industry. S3 Group is the Connected Consumer Technology(R) Company, providing products and professional services to enable semiconductor companies, consumer electronics companies and healthcare providers to deliver next-generation devices, systems and services to consumers at home and on the move.

Arasan Chip Systems Expands Sales Territory

Arasan Chip Systems Total Semiconductor IP Solutions has increased its International support further by
expanding the sales territory for its Sales Representative Avant Technology. The
company provides Sales and Marketing support for Arasan Chip Systems in greater
China (China-Taiwan), and has now extended its Sales region to also include
Singapore and Vietnam. Arasan Chip Systems is a leading provider of Total IP Solutions for mobile
storage and connectivity applications.

RDA Microelectronics Intros New Antenna Switch

RDA Microelectronics fabless semiconductor company has introduced its single-pole, nine-throw antenna switch with an integrated logic decoder, low pass filters in a single die solution (SP9T) using IBM’s Silicon-On-Insulator (SOI) process. The SOI-based process offers superior performance and significant cost reduction compared to GaAS alternatives. The RDASW91 is a single-pole, nine-throw SP9T antenna switch packaged in a compact 2.5×2.5 millimeter, 16-pin land grid array (LGA). This low-cost switch has six GSM channel ports and three UMTS channel ports suitable for use in the fast growing multiband 3G handset.

Silicon Labs Combines Voice and M2M Connectivity

Silicon Laboratories high-performance, analog-intensive, mixed-signal ICs announced the next generation of its widely used Si24xx ISOmodem family, offering advanced voice features, lower power, reduced BOM costs and flexible interface options for a wide range of data modem applications. The innovative Si24xx data modem ICs address the need for voice and machine-to-machine (M2M) communications for security and home automation systems, smart utility meters, set-top boxes POS terminals and many other electronics systems that connect to the public switched telephone network (PSTN). Standard DTMF generation and detection and user-programmable tone detection and generation give the Si24xx family the flexibility to support non-standard custom protocols through host software.

Atmel Expands ARM926-based MCU Family

Atmel Corporation microcontroller and touch technology solutions, announced five new devices to the Atmel SAM9 ARM926-based family of microcontrollers (MCUs). The new SAM9 devices target applications in industrial and building control, HVAC, Point of Sale (POS) terminals, printers and medical devices, smart grid with data concentrators, human machine interfaces (HMI) and machine-to-machine (M2M) market segments. The new SAM9G15, SAM9G25, SAM9G35, SAM9X25, SAM9X35 devices expand Atmel’s existing ARM-based portfolio by supporting a range of key technology features required for applications. These key features include replacing SDRAM with DDR2 memory for more memory-intensive applications; NAND flash support with 24-bit ECC for reduced system cost; and more communication channels including dual 10/100 Ethernet, dual CAN and up to 3x USB ports for a variety of application requirements.

Cypress Reports 4Q/FY/10 Results

Cypress Semiconductors posted 4Q/10 revenue of $226.6 million, down 2.3% from $231.9 million for the prior quarter, and up 16.8% from $194.0 million for the year-ago period. Meanwhile, net income for the quarter totaled $50.6 million. For the 2010 fiscal year, Cypress revenue totaled $883.8 million, an increase of 32.3% from fiscal year 2009 revenue of $667.8 million. Cypress’s fourth-quarter revenue decreased 2% sequentially thanks to its CCD division which grew 10% sequentially due to very strong “TrueTouch” touchscreen revenues, which drove the overall mobile handset revenues up 27%. Meanwhile FY 2010 revenue grew 32% year-over-year, rebounding strongly from a tough 2009 thanks to the Company’s “PSoC” and “TrueTouch” products having achieved record revenue and design wins.

Cypress Launches 32-Mbit and 64-Mbit Asynchronous SRAMs

Cypress Semiconductor has Launched its 32-Mbit and 64-Mbit fast asynchronous SRAMs, providing very fast response times and the smallest footprint at these densities. The “CY7C1071DV33” 32-Mbit 3V and “CY7C1081DV33” 64-Mbit 3V fast asynchronous SRAMs offer both 16-bit and 8-bit I/O configuration. The new 32-Mbit and 64-Mbit SRAMs offer very fast access times of 12 ns. They are available in RoHS-compliant 48-BGA packages with a footprint of 8.0 x 9.5 x 1.2 mm and 8.0 x 9.5 x 1.4 mm, respectively. The new fast asynchronous SRAMs are fabricated using Cypress’ “90-nm C9” CMOS technology. Cypress’s broad portfolio of fast asynchronous and low-power SRAMs includes densities ranging from 4 Kbits to 64 Mbits in 90-nm process technology for POS terminals, gaming machines, storage, automotive and more.


INSIDE Contactless has entered into an agreement to purchase for cash
consideration Atmel’s Secure Microcontroller Solutions (SMS) business.
The transaction will be financed by the existing INSIDE investors led by
Gimv and Sofinnova Partners, along with the French sovereign wealth
fund, Fonds Stratégique d’Investissement (FSI). Atmel also will make an
investment in INSIDE. After completion of the information and consultation process with its
Works Council, in accordance with French law, Atmel will seek
authorization from its board of directors to enter into the purchase
agreement with INSIDE, with the transaction expected to close in the
third quarter of 2010, subject to certain closing conditions.

Cypress Introduces Device Selection for Perfect PSoC Solution

Cypress Semiconductor has introduced its “Electronic Product Selector Guide” online product selection tool for its “PSoC 3” and “PSoC 5” architectures. Now available at, the selection tool streamlines the selection of the optimal PSoC device based on the peripheral functions a designer wants to implement in the programmable analog and digital resources. As a user makes selections in the tool’s intuitive user interface, the “Results” field of applicable parts dynamically narrows down, displaying the part with the best match first. The “Electronic Product Selector Guide” allows designers to easily customize the number of ADCs, DACs, comparators, OpAmps, PGAs, TIAs and mixers needed in the analog subsystem; the number of timers, PWMs, counters and communications interfaces, including I2C, SPI, UART, I2S, Full-Speed USB and CAN, needed in the digital subsystem; and the speed, microcontroller core, memory, voltage, temperature range and package in the CPU subsystem.

Cypress Semiconductor Architecture Inks Partnership

Cypress Semiconductor has teamed up with Keil tools division to deliver high-performance compiler options for the PSoC Creator IDE for the PSoC 3 and PSoC 5 programmable system-on-chip architectures. PSoC Creator enables engineers to design the way they think, using schematic-based design capture along with certified, pre-packaged peripherals to keep system creation independent of the target PSoC device. It includes free compilers from ARM; the Keil CA51 Compiler for PSoC 3 and the GNU GCC-ARM Compiler for PSoC 5, both bundled with the PSoC Creator distribution. Cypress delivers high-performance, mixed-signal, programmable solutions that provide customers with rapid time-to-market and exceptional system value with programmable system-on-chip families and derivatives such as PowerPSoC solutions for high-voltage and LED lighting applications, “CapSense” touch sensing, “TrueTouch” solutions for touchscreens and is the world leader in USB controllers.