American Express, in partnership with VEVO and YouTube, announced its full roster of exclusive fan experiences and enhanced digital features for Grammy® award-winning rock band Coldplay’s performance within the “American Express Unstaged” music series. The show will be streamed globally as a live VEVO event on YouTube from one of Spain’s most famous arenas, Plaza de Toros de Las Ventas in Madrid, at 4:00PM ET / 1:00PM PT on Wednesday, October 26 at www.YouTube.com/ColdplayVEVO with special guest, artist Fedde Le Grand.
American Express, VEVO and YouTube announced Coldplay will be the latest performer in its “American Express Unstaged” livestream music series. Livestreamed globally from one of Spain’s Plaza de Toros de Las Ventas in Madrid 4:00PM ET on Wednesday, October 26 at www.youtube.com/coldplayVEVO and will be available on mobile devices via VEVO and YouTube apps for iPhone, iPod touch, iPad and Android, the event coincides with the launch of the Band’s fifth studio album, MYLO XYLOTO.
Netbiscuits software service for cross-platform mobile sites and apps is set to offer retailers the PayPal “Mobile Express Checkout” online payment service’s two-click mobile payment system for the mobile Web. With this, PayPal’s “Mobile Express Checkout” service will be available to Netbiscuits-powered retailers worldwide. Netbiscuits provides its solution that allows retailers to develop and manage mobile commerce Web sites in-house and build sustainable mobile strategies based on their own hands-on experience. Its retail and e-commerce customers benefit from the standardized interfaces which Netbiscuits provides for leading e-commerce software solution providers such as Oracle ATG, GSI Commerce, Demandware, Intershop and others.
BillMyParents teen payment solutions brand offered by Socialwise announced its upcoming weekend of unprecedented brand exposure. In conjunction with BillMyParents’ “Spend Smart” card prepaid reloadable card kickoff, the national media rollout includes fully integrated broadcast, advertising and event programming on the ESPN and MTV television networks. BillMyParents reached millions of viewers this weekend on ESPN and continues its push on MTV tonight, spreading a simple and powerful message about the BillMyParents Spend Smart card. For use everywhere debit MasterCard is accepted, “Spend Smart” will be featured on ESPN with its first-ever national television commercial, integrated event-branding, digital advertising and multiple appearances during a 2-hour live ESPN broadcast of the first of four Street League Skateboarding Series events.
Netbiscuits cloud software service for cross-platform development publishing and monetized mobile sites and apps on its “Mobile Web Metrics Report”. Offering up-to-date information on the HTML5 capabilities of top devices in the USA, the UK, Germany, Malaysia and Australia. In addition, the report contains data on the market share of relevant smartphone operating systems on a global, regional and per-market basis and sheds some light on the ratio between dominating versus Long Tail devices on all levels. The information is based on metrics generated from over 4.5 billion mobile pages requests processed by Netbiscuits’ mobile publishing platform every month.
Ixaris global electronic payments and Apigee have partnered to make available an industrial-grade API platform for enterprises and developers creating payment applications on Ixaris “Opn.” Apigee will allow Ixaris to secure, control and manage its development platform for the rapid creation of payment applications. With “Ixaris Opn, developers are protected from the complexities of global financial services, providing Application Programming Interfaces (APIs) with re-usable software components that have been pre-configured to achieve different payment scenarios; this allows developers to cut development time and set up payment applications more quickly.
Gabi Gregg has won the “Follow Me: The Search for the first MTV TJ”
competition from “ZYNC” from American Express and MTV. Named the first
MTV TJ “Twitter Jockey” after a nationwide vote Gregg will be based at
MTV’s global headquarters in New York City. The three month long job
search featured 20 candidates battling it out in a series of Twitter
challenges.Gabi Gregg founded the popular blog “Young, Fat and Fabulous,”
has since been interviewed by The New York Times and Good Morning America,
and has been featured in the fashion magazines French Glamour and Vogue
Experian is conducting a nationwide search for a new
“freecreditscore.com” band to represent the brand, giving talent from
anywhere in the country a chance to enter.
Freecreditscore.com kicked off the talent search with MTV News reporting
on sessions in New York, Chicago and Los Angeles before letting bands
across America submit their video entries online.
The four finalist bands will receive national media exposure in
commercials on the FOX broadcast of the Major League Baseball All-Star
Game, as well as a prize package from musical instrument leader Gibson
Guitar. Later this year, freecreditscore.com plans to further emphasize fiscal
responsibility through new creative that will air across MTV in support
of mtvUâs ongoing public affairs campaign on the subject.
The Martin Agency, a full-service advertising agency based in Richmond,
Va., will produce the series of television advertisements that say
goodbye to the old band while announcing the nationwide search for new
NY-based performance solution provider AppFirst has announced the immediate availability of AppFirst
Professional Edition, the first Software-as-a-Service (SaaS)-based
application performance monitoring solution. AppFirst delivers a real-time view of
applications as they execute. There are no limitations on language or
application components such as databases, application servers or web
servers. The application execution model â the view of the application
as it is running on the physical infrastructure â has never been
visualized before. Without that real-time view, IT operations is
constantly in reactive mode. In SaaS organizations where the application
is the business it is critical to be proactive and see changes before
they become issues. AppFirst was selected to present at Under the Radar: Commercializing the
Cloud. The conference showcases the best of breed
technology startups in the Cloud Computing Ecosystem. Judges included
CIOs, CTOs and IT executives from Bank of America, ING and Intuit.
Socialwise’s online payment, BillMyParents, has announced professional
skateboarder and TV star Rob Dyrdek will promote the payment solution
and teen MasterCard prepaid debit card. The new BillMyParents reloadable prepaid MasterCard gives teens
additional freedom and independence, enabling purchases wherever
MasterCard is accepted, both online and through traditional retail
outlets. The BillMyParents MasterCard prepaid card eliminates the
risks of carrying cash, and also gives parents a unique set of enhanced
monitoring and safety functions over their teen’s card use. Users can
choose from many designs, including pictures of Rob Dyrdek. With the
Supervised Shopping program, teens shop online and
pick out specific items they want by using the convenient BillMyParents
payment button on partner retail sites. Parents have the option of
providing an allowance-like spending limit in advance, or are notified
via email or text to approve or deny each purchase requested through the
Global Brands Group and Delivery Agent have inked a multi-year deal. The
agreements holds Delivery Agent will build, host and manage
multi-lingual e-commerce environments covering North America, Europe and
South Africa, tied to the three upcoming FIFA World Cup events between
2010 and 2014. The online audiences visiting the e-commerce environments
will have access to the new FIFA Collections – FIFA’s authentic sports
lifestyle apparel. The e-commerce environments are now available on
www.FIFA.com/store – the Official Website of FIFA and the FIFA World Cup.
VA-based Javien Digital Payment Solutions has partnered with eBIZ.mobility to integrate with its “OneTouch Online Purchasing” solution.