Better Homes and Gardens Vacations has selected IDT’s GlobalCall prepaid calling card as a service provider for its new travel and tourism business.
IDT is a leading multinational carrier and telecommunications company. Better Homes and Gardens Vacations is a joint venture between Global Vacation Group and publisher Meredith Corporation.
“IDT is excited and proud to be a service provider for Better Homes and Gardens Vacations,” said Jim Courter, IDT President and Vice Chairman. “The Better Homes and Gardens brand is synonymous with fine quality and outstanding value.”
The IDT GlobalCall phone card lets people call for up to a 90 % savings from anywhere in the world 24 hours a day, 7 days a week using any touch tone telephone. It’s price and portability make it the must have phone card for travelers. And when used to make a domestic long distance call, the rate is an incredibly low 6.9 cents per minute.
“Our goal is to give people exciting, yet affordable vacations,” said Bob Mate, Meredith Corporation’s Vice President and Publishing Director, “and IDT’s GlobalCall card is a great value, allows travelers to bypass high hotel telephone rates and not worry about carrying around a cell phone.”
“Vacationers aren’t the only ones who can benefit from the IDT GlobalCall card, it’s also great for business travelers,” added Keith Mendelson, Vice President of IDT’s domestic Telecom Division, “since, the GlobalCall card offers enhanced services like VoiceMail and FaxMail. These services are available at the same low rates 24 hours, 7 days a week.”
IDT ‘s GlobalCall prepaid calling card will be the exclusive phone card offered in Better Homes and Gardens Vacations promotional campaign. As part of the promotion, Better Homes and Gardens Vacations will give a 60 minute IDT GlobalCall phone card to everyone who purchases a vacation package from Better Homes and Gardens Vacations. In addition, the Better Homes and Gardens Vacations promotion will include the IDT GlobalCall calling card logo on a 200-thousand piece direct mail campaign and will also be part of a 4-page magazine insert to be included in 5 Meredith publications from January through March, 2000. The magazine titles include Better Homes and Gardens, Midwest Living, Ladies Home Journal, Traditional Home and Golf For Women.
The IDT GlobalCall calling card will be the only prepaid phone card featured on the Better Homes and Gardens Vacations website at [www.bhgvacations.com]
For more information about the GlobalCall prepaid calling card, consumers can call 1(800) 346-6664 or visit [www.global-call.net].
IDT is a leading multinational carrier that combines its position as an international telecommunications operator with its experience as an Internet service provider to provide a broad range of telecommunications services to its wholesale and retail customers worldwide.
Through its own national telecommunications backbone and network infrastructure IDT provides its customers with integrated and competitively priced international and domestic long distance, pre-paid calling cards, Internet access and Digital Subscriber Line (DSL) service.