Citi and NBC’s TODAY inked a new multi-year sponsorship for the Citi Concert Series on TODAY, to provide year-round opportunities for millions of Citi customers,
Toronto-based GreenCoinX has formed an Advisory Board to assist in the further development of GreenCoinX, the world’s first identifiable crypto currency. GreenCoinX identifies users and facilitates the collection of user defined optional taxes by worldwide governments.
VeriFone Systems and NBC Owned Television Stations, a division of NBCUniversal, announced a significant long-term strategic and advertising sales agreement. Giving access to NBCUniversal’s award-winning news, information and entertainment programming in more than 12,000 taxi cabs as well as at thousands of gas stations and other digital out-of-home platforms in the future, the agreement also provide advertisers capabilities to engage consumers interactively through e-commerce, couponing and microsites. At launch, the collaboration will cover taxis in nine markets, including New York, Chicago, Boston, Las Vegas, San Francisco, Washington, D.C. and Miami, and some gas stations, with additional expansion planned. With VeriFone’s recent upgrade to its entire fleet of 6,800 NFC-enabled New York taxis, NBC Owned Stations will be able to offer advertisers new and interactive functionality, including the ability for riders to make purchases directly from the taxi screen, simply by swiping their credit card through the system or tapping NFC mobile phones on the system already in place for fare payments.
Discover Financial Services and the National Hockey League (NHL) renewed their multi-year sponsorship agreement. With it, Discover is an Official Partner of the NHL in the U.S. and will become title sponsor of the inaugural NHL on NBC broadcast on Thanksgiving Friday, now titled the 2011 Discover NHL Thanksgiving Showdown. Discover and the NHL will introduce a co-branded float titled “Frozen Fall Fun,” which will make its first-ever appearance in this year’s Macy’s Thanksgiving Day Parade. As part of the partnership, cardmembers will also enjoy opportunities to redeem points for NHL rewards, such as merchandise and tickets.
Visa has launched a major marketing campaign for the Vancouver 2010 “Olympic Winter Games” built on its “Go World” theme. Visa has already aired the “Get Closer” spot, the first in the series and will be adding the “Anthem” spot later this month. The special “Go World” campaign will also include an extensive Web site containing exclusive merchant offers, behind the scenes “Team Visa” â Vancouver training videos, downloadable photos of athletes in action, and athlete training playlists with songs available for purchase. Additional campaign elements include out-of-home advertising, host market merchant activation programs and usage promotions. When U.S. cardholders use their Visa card through December 31st, they will be automatically entered for a chance to win a trip for four to the Vancouver 2010 “Olympic Winter Games.” The latest promotion follows the recent extension of Visaâs “Olympic Games” sponsorship through 2020.
Morgan Drexen is backing the Obama administration to examine credit card companies and how they charge consumers. Morgan Drexen is a debt consolidation company that works with local and regional attorneys to substantially lower credit card debt, protect clients from threats and harassment, and help consumers build a secure financial future. They offer a Emergency Direct Assistance Fund (EDAF), which gives a free $1000 cash advance to qualifying families to help them quickly settle their outstanding debt. EDAF is the first hardship program of its kind and is quickly gaining national recognition as a much-needed lifeline for families that are suffering through today’s economic upheaval.
Visa credit, debit and prepaid card spending at the “Beijing 2008 Olympic Games” approached $10 million on August 8th, an 11% increase over one-year ago. Opening Day’s biggest Visa spenders were from USA, followed by Japan, Hong Kong SAR, South Korea and the United Kingdom. Visitors from these five locations accounted for more than half of all Visa card spend on August 8th. Visa and its client financial institutions in China also have installed more than 90,000 ATMs and signed up some 216,000 merchant locations or outlets throughout China to help prepare for the expected influx of international visitors this year and beyond. Visa has been a sponsor of the “Olympic Games” for 22 years, and is the exclusive card of the “Beijing 2008 Olympic Games.”
Visa credit, debit and prepaid card spending at the “Beijing 2008
Olympic Games” approached $10 million on August 8th, an 11% increase
over one-year ago. Opening Dayâs biggest Visa spenders were from USA,
followed by Japan, Hong Kong SAR, South Korea and the United Kingdom.
Visitors from these five locations accounted for more than half of all
Visa card spend on August 8th. Visa and its client financial
institutions in China also have installed more than 90,000 ATMs and
signed up some 216,000 merchant locations or outlets throughout China to
help prepare for the expected influx of international visitors this
year and beyond. Visa has been a sponsor of the “Olympic Games” for 22
years, and is the exclusive card of the “Beijing 2008 Olympic Games.”
Visa Inc has launched a U.S. advertising campaign that evokes the emotion and memories of unforgettable moments in Olympic history, featuring current Olympic and Paralympic athletes and Olympic legends. The new “Go World” creative sets itself apart from other recent advertising campaigns through the use of striking sepia tones combined with dramatic still photography and moving images from past Olympic competitions. “Come Together,” the first in a series of national television commercials debuts tonight on CBS during “How I Met Your Mother.” Four additional spots featuring six-time gold medal swimmer Michael Phelps, Paralympic track and field gold medalist Cheri Blauwet, gold medal gymnast Kerri Strug and sprinter Derek Redmond will premiere throughout the week. Subsequent television and online creative will include Visa sponsored athletes who are members of “Team Visa Beijing” including Bryan Clay and Allyson Felix, Paul Hamm and Nastia Liukin, Steven Lopez, Katie Hoff, Bubba Harris, Kerri Walsh as well as Paralympian Marlon Shirley. Visa’s Olympic television commercials will air leading up to and during NBC’s broadcast of the “Beijing 2008 Olympic Games.”
MasterCard and NBC Universal have teamed to create a unique marketing event that provides viewers of the NBC drama “Life” with inside information on the conspiracy surrounding lead character Charlie Crews. Through a series of “pod busters” (a marketing initiative designed to increase viewer engagement during commercial breaks) “Life” viewers can watch custom-created video that offers additional evidence unseen in the show. The MasterCard “Uncovering Evidence of Life” “pod busters” will air for a total of six consecutive episodes, ending November 7. The MasterCard “pod busters” are promoted on air, as well as in print and online advertising.
VISA USA has partnered with personal finance expert Jean Chatzky to promote financial literacy nationwide. Chatzky will help develop new financial education curriculum and interactive resources geared toward teachers, students, women and parents. She will also participate in a number of Practical Money Skills for Life and What’s My Score outreach activities. She will also moderate the Financial Literacy and Education Summit being co-sponsored by the Federal Reserve Bank of Chicago and VISA on May 1. This Summit will bring together educators, policymakers, non-profits and private sector leaders to address key issues, such as mandating financial education in schools, and sharing best practices. Jean Chatzky is a regular contributor to “The Oprah Winfrey Show” and to Oprah.com, financial editor for NBC’s “Today Show,” a contributing editor for Money and Travel & Leisure magazines and a columnist for The New York Daily News.
The “New York Times Travel Show,” sponsored by American Express, drew a record 26,500 visitors including 7,000 trade professionals for its recent third annual show. The supporting sponsors included Amtrak, Carnival Cruise Lines and the Greek National Tourism Organization. Contributing sponsors included Aruba Tourism, Sandals and Beaches Resorts and Washington, DC Convention & Tourism Corporation.