Affinity Partners First Data, Unveils Discount Debit Program
Affinity Solutions launched its “Coupon-on-a-Card” real-time offer redemption technology through First Data Corporation. The “Coupon-on-a-Card” solution is to be demonstrated for the first time at FinovateSpring 2012 in San Francisco and is designed as a next-generation marketing system for financial institutions that delivers and electronically links offers directly to consumers’ credit and debit cards and allows these offers to be redeemed in real time. It is designed to offer consumers merchant offers from there financial institution, which can be linked to his credit card or debit card so the specific coupon can be automatically redeemed at the time of purchase.