RewardsNOW marketing solutions company for loyalty programs, is hosting a complimentary webinar offering crucial insight into the importance of loyalty and reward programs given the Durbin amendment and the Federal Reserve Board’s recently released final regulations for debit interchange. Scheduled for October 6, from 1-2 pm EST, the presentation will address how loyalty programs for major financial institutions (FIs), credit unions and community banks will be impacted by the new regulations. They will also present the business case for using loyalty programs for banks large and small. Presenters will look at ways that FIs might use these reward programs to offset losses from interchange caps.
Hillsborough Community College (HCC) has selected Heartland Payment Systemsâ “Campus Solutions” to develop and implement its “HCC Hawk Card” campus card program. Built on Heartlandâs Campus “OneCard” platform, the “HCC Hawk Card” campus card program is designed to meet the schoolâs needs to provide students, faculty and staff with a quick, flexible tool to access a multitude of key services on- and off-campus. The “Hawk Card” is required to print and make copies on-campus as well as access library services, parking facilities and HCCâs student living community, Hawks Landing. The card is also part of the “Give Something Back Network,” a growing, nationwide network offering cardholders a way to access services and make purchases using one card. Heartland Campus Solutions offers academic institutions nationwide campus card programs, state-of-the-art access control/security systems and cost-effective payments processing.
Heartland Payment Systems’ Campus Solutions has integrated its POS system
with Aurora Information’s FoodPro to strengthen its back-end menu management and
customer purchasing data. Heartland’s suite of campus products which includes
the multi-functional Campus OneCard, enables colleges and universities to increase
convenience for their communities by providing a quick, flexible payment
method for dining and other key services, as well as access control and
more. The campus solutions offering, complete with Heartland’s card
processing, online payments and check management solutions helps
schools streamline operations, significantly reduce operating expenses
and generate additional revenue by capitalizing on everyday purchases.
Payment processor Heartland and its Campus Solutions division is integrating its
“Campus OneCard” with “Alert
Notification”, a nationwide emergency notification membership service.
Alert Notification provides a 24-hour-a-day call center to alert family
or significant others when an accident or medical emergency occurs. This
offering allows higher education institutions to enhance their safety
efforts and provide a new level of service to students and their families.
Heartland’s “Campus OneCard” is a multi-functional campus ID card as well as a prepaid card
that pays for it all, from books and laundry to vending and off-campus
purchases. Students who sign up for the Alert Notification system will
have their Alert Notification numbers on their OneCards. If an incident
occurs, emergency personnel report it to the call center and give the
student’s Alert Notification number. The call center in turn notifies
that person’s “in case of emergency” contacts.
Heartland Payment Systems has partnered with Training Masters to offer
“Heartland Smart Ops” powered by STARS,” a
web-based, integrated school management system that handles financial,
admissions and education management, as well as financial aid payments.
Integrated into Smart Ops are Heartland’s core payments solutions for
card processing, online payments, check management and payroll and the
“Campus OneCard System”, a robust and flexible
campus card program that can be used for access and security; attendance
tracking; financial aid and work-study funds disbursement; and more.
“Heartland’s OneCard” and “Give Something Back Network”, a nationwide
network that powers the OneCard and helps institutions and nonprofit
organizations capitalize on everyday purchases, allow schools to offer
convenience to students, reduce their operating expenses and even
generate revenue. Smart Ops also has a student portal feature
which allows students to easily pay for tuition and other school-related
American Express has rolled out its newest “Are you a Cardmember” commercial featuring Ellen DeGeneres and BeyoncÃ©. In the comedic spot, Ellen searches for her ‘people’ after BeyoncÃ© encourages Ellen to “have your people call my people” to get tickets to her upcoming concert. In addition to the television spot, two print advertisements, shot by legendary photographer Annie Leibovitz, portray Ellen as a ventriloquist and a “one man band,” capture her personal feelings about entertainment that are central to her life. The new television spot and print advertisements will debut in major broadcast outlets and weekly magazines the week of April 28.
Citi and The Home Depot, the world’s largest home improvement retailer, are expanding their strategic relationship. “The Home Depot Rewards MasterCard” and “The Home Depot Business Rewards MasterCard,” both of which have no annual fees, will join the “ThankYou Network” rewards program. As part of the “ThankYou Network,” “The Home Depot Rewards” cardholders – both consumers and business owners — will continue to earn two points for every dollar spent at over 1,800 The Home Depot and EXPO Design Center locations and one “ThankYou Point” per dollar spent on all other purchases made with their card in the United States. In addition, cardholders earn bonus points with their first purchase equivalent to a $25 gift card reward. The transition to the “ThankYou Network” will occur in the spring of 2007.
Dallas-based Alliance Data Systems posted record second quarter revenue of $490.5 million, a 32% increase over the year-ago quarter. Net income rose 30% to $44.8 million driven by strong performance in its private label and “AIR MILES” busineses. Transaction Services revenue increased 15% in the quarter to $193.3 million compared to the prior year. Credit Services revenue increased 35% in the second quarter to $176.9 million compared to 2Q/05. Marketing Services revenue increased 43% in the quarter to $208.7 million compared to the prior year. During the quarter ADS signed a long-term renewal agreement to continue providing private label credit card services for IL-based The Room Place at Harlem Furniture and its 16 stores and signed a five-year agreement to provide private label credit card services for Bealls Outlet Stores and Burke’s Outlet Stores and their 500 stores in 14 states. Due to the strong second quarter performance ADS raised its full-year revenue guidance to at least $1.84 billion. For complete details on ADS’ second quarter performance, visit CardData ([www.carddata.com]). (CF Library 6/1/06; 6/22/06)
ADS REVENUE HISTORICAL
2Q/05: $370.6 million
3Q/05: $384.8 million
4Q/05: $421.2 million
1Q/06: $477.2 million
2Q/06: $490.5 million
Source: CardData (www.carddata.com)
Citibank has made its entry in the emerging contactless payment arena by introducing the “MasterCard PayPass” key chain fob for its debit card customers. As it launches the debit fob this fall, Citi will begin to pilot “PayPass” for its credit card customers. Following the initial launch in the New York market, Citibank plans to roll out 2.5 million “PayPass” debit devices nationwide. The new “Citibank MasterCard PayPass” will limit daily purchases to $150. The program will continue to offer “ThankYou Points” on all debit transactions. Earlier this month Cleveland-based KeyBank become the first bank in the USA to launch “MasterCard PayPass” debit cards. However, the KeyBank “PayPass” is not a fob like Citibank. (CF Library 8/4/05)
Chicago-based Rewards Network has added three new tiers for its airline programs offering up to 10 miles per dollar, depending on loyalty and dining frequency. The three member program tiers include “elite,” “engaged” and “active,” each with corresponding mileage awards, bonus opportunities and a roster of restaurants, depending on how frequently the member uses the program. Membership in each of the airline dining programs is free. Rewards Network provides loyalty and rewards programs for restaurants and hotels via its registered credit card platform. As of March 31, 2005, Rewards Network had 3.7 million active member accounts and 10,307 restaurants in its rewards programs.
CitiBusiness credit cards have received the exclusive endorsement of the U.S. Chamber of Commerce. Specifically, the COC endorses the “CitiBusiness Card” and the “CitiBusiness Card with the ThankYou Network.” This is the first time the COC has endorsed a credit card. Members of the Chamber receive special incentives including a reduced purchase annual percentage rate and an introductory rate on balance transfers.
Chicago-based Rewards Network has teamed with Allegiance Marketing Resources to launch a new “Shopping and Services Program.” Rewards Network members can now earn extra rewards when purchasing merchandise at retailers like Target, Brookstone, Dell and Best Buy. Members must use their registered credit card to earn “Cashback Rewards” while shopping. Rewards Network has 3.7 million active members, over 10,600 restaurants and more than 11,100 hotels participating in its rewards programs.