Visa Enhances Offers Platform
Visa’s announced its processing enhancement for Visa Offers, allowing Visa issuers, acquirers and merchants of all sizes to deliver targeted rewards to Visa cardholders. Cutting out paper coupons, allowing consumers, who opt in, to earn points and discounts as well as redeem special offers instantly at checkout by simply using their enrolled Visa card. the platform supports Visa’s commitment to offer solutions for retailer and financial institution clients of any size that allows them to deliver customized and differentiated benefits to Visa cardholders at the point-of-sale. The VisaNet payments processing network allows the efficient delivery of these offers that can enhance the consumer checkout experience, increase merchant sales and strengthen issuer relationships. New capabilities include Fully Customizable Offer Content; Real-Time Offer Relevancy; Consumer Loyalty Qualification; Multiple Redemption Options; and Support for Multiple Offers Programs.