AOL Moviefone Inc., the nation’s largest movie listing guide and ticketing service, Monday announced plans to launch a new program that enables consumers who purchase tickets over Moviefone.com to print their own bar-coded movie tickets at home and avoid lines at the theater. A prototype of the new service is on display this week at AOL Moviefone’s booth at the annual ShoWest movie industry convention in Las Vegas, Nevada. The program is set to launch early this summer in partnership with United Artists Theatres and will roll out to other AOL Moviefone theater-chain partners over the course of the year.
Under this new program, moviegoers who purchase their tickets on Moviefone.com will have the option of printing out a bar-coded ticket on their home computer printer. These electronic tickets will eliminate the need for moviegoers to bring a credit card to the theater to retrieve their tickets from automated ticket machines in the theater lobby. Now, they can simply present their home-printed ticket, which will be scanned by theater personnel for quick admission. Consumers who do not have printers or prefer the former method will still be able to pick up tickets at automated machines in theater lobbies, just as in the past. The new home-printing option will also be made available to users of Moviefone’s popular 777-FILM telephone service simultaneously.
“We are committed to making moviegoing more convenient and fun for the millions of moviegoers who use our services online, on the phone, or through any of the new devices on which Moviefone is available.” said Andrew Jarecki, Chief Executive Officer of AOL Moviefone. “Letting moviegoers print tickets at home saves them time and gives them the confidence of arriving at the theater with tickets in hand.”
“This initiative is another example of how our partnership with AOL and Moviefone is helping United Artists to provide the best, most innovative services to moviegoers,” said Kurt Hall, CEO of United Artists Theatre Company. “We look forward to offering our patrons the convenience of being able to print United Artists movie tickets at home.”
In order to create and fulfill these bar-coded electronic tickets, AOL Moviefone will use its existing ticketing interface with the theaters to create seamless, real-time access to the theater’s ticket inventory and to communicate the consumer’s purchase back to the theater’s box office. AOL Moviefone will also be working with preferred partner Radiant Systems to create additional back-end technology that will be distributed to participating circuits.
About AOL Moviefone
AOL Moviefone, a wholly owned subsidiary of America Online, Inc. (NYSE: AOL), is the leading offline and online movie listing, information, and ticketing service. Through its AOL Moviefone telephone service (e.g. 777-FILM) and its online service Moviefone.com, the company provides millions of moviegoers each week with a complete, free directory of movies, showtimes, theater locations, the ability to purchase tickets, and other content of interest to moviegoers. AOL Moviefone is a part of the AOL Interactive Properties Group.