One year after the collapse of Lehman Brothers, Merrill Lynch, the DJIA
504 point drop and the resulting “Credit Crunch,” American consumers
remain cautious on spending, shifting to more value. For example a new
survey reveals that one year ago the greatest number of consumers said
their top priority expenses were vacations (25%) and dining out (24%).
Today, only seven percent named vacations as a high priority and dining
was named as a high priority for only eight percent.
The findings come from the new monthly “American Express Spending &
Saving Tracker” survey which also finds 60% of consumers intend to spend
about the same or more in the next 30 days, (compared to the last 30
days), but 40% plan to spend less. Among the 40% who said they would
spend less in the next 30 days, the top three reasons were “trying to
save money,” “reducing debt,” and that they “have the money but feel now
is not the time to spend.” The survey also found that consumersâ intend
to strengthen their household balance sheet. When asked what they would
do with $500 of found money, one-third of consumers said they would pay
off their regular monthly bills. One-in-four said they would apply it to
pay off credit card debt or save it. The new AmEx survey was conducted
by Echo Research.