Cardlytics transaction marketing has raised $18 million in new equity for its expansion through ITC Holdings and Kinetic Ventures. Leveraging the Cardlytics platform, financial institutions will be providing retail offers to over 10 million consumers this fall. Cardlyticsâ innovative platform continues to win industry accolades. In July, the company was named a 2010 Red Herring North America Top 100 award winner, a prestigious list that honors the yearâs most promising 100 private technology ventures from the North American business region. In March 2010, Cardlytics was also named as a Top 10 Innovative Georgia Technology Company. Cardlytics unites banks and merchants to provide rich rewards to customers based on their individual purchase behavior.