VISA USA has partnered with personal finance expert Jean Chatzky to promote financial literacy nationwide. Chatzky will help develop new financial education curriculum and interactive resources geared toward teachers, students, women and parents. She will also participate in a number of Practical Money Skills for Life and What’s My Score outreach activities. She will also moderate the Financial Literacy and Education Summit being co-sponsored by the Federal Reserve Bank of Chicago and VISA on May 1. This Summit will bring together educators, policymakers, non-profits and private sector leaders to address key issues, such as mandating financial education in schools, and sharing best practices. Jean Chatzky is a regular contributor to “The Oprah Winfrey Show” and to Oprah.com, financial editor for NBC’s “Today Show,” a contributing editor for Money and Travel & Leisure magazines and a columnist for The New York Daily News.
Credit related ads continue to dominate Web advertising. For the week ending Jan. 23, AmeriDebt.org’s ‘Bill Problems’ ad was the second most viewed banner ad on the Internet according to Nielsen/NetRatings. Getsmart.com’s ads rank #3 and #7. NextCard’s ‘Breakthrough Advantages’ ad was the #10 most viewed banner ad. Nielsen says 56.3 million people surfed the web last week and the average click rate for top banners was 0.32%. Meanwhile Bank of America, First USA, People’s Bank and NextCard have renewed consumer ad contracts with CardWeb.com’s consumer channels for year 2000. First USA will enter its fifth year of consumer ads with CardWeb.com. Bank of America (and former NationsBank) and People’s Bank have advertised for four years. NextCard will enter its third year this spring. CardWeb.com’s consumer channels connect with 3 to 4 million consumers per year and produce the highest response rates among personal finance focused web sites.
U.S. Audiotex Corp, a specialist in tax payments via credit cards, has changed its name to Official Payments Corp. The company’s client list includes: the U.S. Internal Revenue Service, the States of New Jersey and California, the District of Columbia and 425 municipal governments across the United States. The firm named Thomas Evans, former CEO of GeoCities, as Chairman and CEO in August and filed for an IPO last month. Yesterday the firm made eight key management additions, most coming from GeoCities. The company enables consumers to use their credit cards to pay, by telephone or through the Internet, personal federal and state income taxes, sales and use taxes, property taxes and fines for traffic violations and parking citations.