Cards Drive Parking Revenues Up by 40%+

NJ-based Parkeon reports that U.S. cities are seeing on-street parking revenues increase by up to 40% when they replace single space parking meters with solar-powered, multi-space pay and display terminals that accept credit cards as well as cash. Credit card purchases have accounted for nearly half of the five million transactions processed by the City of Seattle’s new multi-space, pay-and-display parking terminals since the first machines were installed in April 2004. Also, one mid-West city said the value of its card transactions is averaging $2.50 against cash payments of just over $1. Parkeon says experience shows that drivers boost parking revenues when using a card, as they are more likely to purchase the maximum time permitted. The Company also noted that carded parking payments are “Card Present” transactions, and therefore no losses are incurred in the unlikely event of card fraud.

Parking Payments

Off-street beachfront and marina parking in Los Angeles County has gone high tech with the deployment of SchlumbergerSema solar powered parking payment terminals. Under the SchlumbergerSema solution, the motorist will be able to pay for parking using coin, currency and credit cards. replacing lot attendants and the unsecured honor boxes. A motorist who wishes to park in a beach lot will be able to purchase a ticket from a SchlumbergerSema unit located in the lot and display the ticket behind their windshield. To access a marina lot, the motorist will pay at the gated unit, providing them access to marina parking. Since the parking terminals have wireless communication capabilities, they are able to transmit every payment event to the SchlumbergerSema centrally managed “Parkfolio IT” platform, which then processes the data and redirects the relevant information back to LA County, in real time. This data management feature offers the county the ability to monitor the status of their equipment via the Web on a twenty-four-by-seven basis. SchlumbergerSema has an installed base of more than 5,000 units controlling approximately 150,000 spaces in cities across the United States and Canada.