CardWeb.com’s CardWatch database of more than 57,000 marketing items today features the Discover customer service “Peggy” TV commercial.
AJB Software Design, Inc., a leader in integrated payment solutions, announced that they are the first to be certified for WEX’s Fleet Card Management program for Canada. AJB’s FIPay Payment software has been certified for use with WEX’s new cross-border, and Canadian fleet payment solution, enabling merchants to accept the WEX cobranded fleet management card and streamline their cross-border operations, and allowing business owners to ease administrative burdens and drive down the cost of operating and managing their commercial vehicle fleets. WEX’s card program helps businesses better control the cost of vehicle expenses through easy to use tools that allow them to set limits on fuel, service and merchandise for enforcement of company purchase policies.
Discover Financial Services and the National Hockey League (NHL) renewed their multi-year sponsorship agreement. With it, Discover is an Official Partner of the NHL in the U.S. and will become title sponsor of the inaugural NHL on NBC broadcast on Thanksgiving Friday, now titled the 2011 Discover NHL Thanksgiving Showdown. Discover and the NHL will introduce a co-branded float titled “Frozen Fall Fun,” which will make its first-ever appearance in this year’s Macy’s Thanksgiving Day Parade. As part of the partnership, cardmembers will also enjoy opportunities to redeem points for NHL rewards, such as merchandise and tickets.
Discover Financial Services is offering cardmembers the chance to purchase premium tickets to the 2012 Discover Orange Bowl along with an exclusive Orange Bowl experience in South Florida, by redeeming Cashback Bonus rewards or using their Discover card. The company is offering an exclusive experience for cardmembers ordering their tickets at www.discover.com/orangebowl with a sneak peek at the Orange Bowl half-time entertainment the night before the game; access to the Orange Bowl Fan Zone on game day; and admission to the pre-game Discover Tailgate Party featuring food, beverages and entertainment. Discover coincidentally launched its newest “Peggy” ad featuring former Ohio State quarterback and current ESPN college football analyst, Kirk Herbstreit, as he grapples with some of the challenges consumers encounter when calling their card’s customer service department.
Aerotel Medical Systems, a leading global supplier of advanced remote monitoring solutions for telehealth and telecare, and its partner Cinterion, the global leader in cellular machine-to-machine (M2M) communication and a Gemalto company, announce winning the Connected World Magazine’s prestigious gold Value Chain Award in the home health category for Aerotel’s e-CliniQ™ system and the Connect-CELL™ telehealth homecare hub. Connected World Magazine’s Value Chain Awards honor the most successful corporate adopters of M2M technology and the solution providers that make their success possible. The Aerotel Connect-CELL hub automatically collects data from Bluetooth-enabled medical sensing devices as well as wired devices and uses a Cinterion M2M module to securely send data over cellular networks to a health monitoring center.
RWE Effizienz GmbH, a leading European provider for intelligent system solutions for electric vehicle charging facilities, INSYS icom, a leading industrial data communications specialist, and Cinterion, the global leader in M2M communications modules and a Gemalto company, announced winning the Connected World Magazine’s prestigious Value Chain Award for the RWE Smart-Station eCar charging infrastructure. The Value Chain Award honors the most successful corporate adopters of M2M technology and the solution providers that make their success possible. RWE’s Smart-Station provides convenient charging for electric vehicles at six times the speed of traditional electric outlets, and three times faster than competing charging stations. The INSYS icom M2M controller powered by Cinterion’s award-winning TC63i M2M module automatically facilitates all refueling tasks and data communications including vehicle authentication and authorization, charging activation, meter reading, billing and consumer communications. RWE Smart-Stations are currently being deployed throughout Europe in public spaces, parking lots and at customers’ homes and businesses.
Discover Financial Services is offering a lineup of cardmember exclusives at the 2011 NHL All-Star Game. This lets its Cardmembers purchase premium tickets to the game by redeeming Cashback Bonus rewards. It also gives qualified customers 2 Tickets to the Honda NHL SuperSkills on January 29; 2 Tickets to the NHL Fan Fair; and an NHL All-Star Game gift bag. Discover is the presenting sponsor of the NHL All-Star Game and is the Official Card of the NHL, NHL All-Star Weekend, NHL Winter Classic, NHL Awards, and the NHL Draft.
Discover Financial Services has introduced its cardmember exclusives at the 2011 Discover Orange Bowl. With this, fans can purchase premium tickets to the game by redeeming Cashback Bonus rewards and the company is offering exclusive experiences for cardmembers who use their Cashback Bonus to purchase tickets. These include a sneak peek at the Orange Bowl half-time entertainment the night before the game; access to the Game Day Fan Zone; admission to the pre-game Discover Tailgate Party featuring food, beverages, entertainment; and special appearances by sports broadcasters and personalities including legendary football coach Bobby Bowden, who incidentally appears in the ad campaign for the promotion. Bowden and ESPN analyst appear in a new series of âPeggyâ service rep commercials, which highlight Discoverâs award-winning customer service.
Discover Financial Services launched its advertising campaign to highlight its cardmember customer service, appealing to consumers who have endured poor customer service across industries. The television advertisements, which portray a likable but incapable customer service representative named âPeggy,â are the focal point of a marketing and communications strategy designed to convey the value of Discoverâs superior customer service. The ads will remind viewers of some of the most common and frustrating experiences with customer service calls, such as long hold times, excessive call transfers and the inability to solve problems. The ads will debut on August 16 on all four major networks on popular shows such as America’s Got Talent, The Office, Parenthood and the Emmy Awards.
A survey, conducted in mid-May, has found that 33% of consumers are
using their credit card less often than before. About 41% of those
earning $75,000 or more have used their credit cards less. The finding
come from the results of The Harris Poll which also found that 45% of
40-49 year olds and 41% of 50-64 year olds say they have used their
credit cards less in the past six months. Almost two-thirds of Americans
saying they are spending less overall and 64% saying they are less
likely to take out a loan. Harris noted that in spite of this fiscal
restraint, many Americans have no cushion to weather a downturn, now or
in their retirement years. Almost one-quarter of Americans say they have
no personal savings and 30% have no retirement savings.
American Express OPEN and The Make Mine a Million $ Business Program have announced those members who have grossed more than $1 million in 2007. The Million $ Business Club is currently made up of 29 women business owners who have benefited from mentoring, marketing assistance, a peer network, financing and technology tools provided by the program. Their businesses range from construction, staffing for clinical trials, spas located with airports, bail bonds and IT and business consultants. Launched in 2005 by Count Me In for Women’s Economic Independence, the leading national not-for-profit provider of resources and business education for women entrepreneurs, and founding partner American Express OPEN(R), Make Mine a Million $ Business is the only program dedicated to helping post start-up women entrepreneurs grow million-dollar firms. More than 48,000 women entrepreneurs from across the country have already joined the Make Mine a Million $ Business community and have made a pledge to build million-dollar enterprises.
Mellon technologies announced the availability of gift cards for retail
customers earlier this week. The new cards are expected to be effective
for maintaining customer loyalty and generating revenue. The gift card is
used just as a credit card and provides a simple solution for gift giving.
Mellon Technologies is one of the largest Greek IT companies with a leading
role in the electronic transactions market.