American Express announced that Steven Reinemund, Chairman of the Board of PepsiCo, has been nominated to stand for election to its Board of Directors. Reinemund previously served as Pepsi’s CEO in addition to Chairman of the Board. Earlier in his PepsiCo career, he held the positions as PepsiCo’s President and Chief Operating Officer. Reinemund began his distinguished 23-year long career with PepsiCo in 1984 with the Pizza Hut division, now part of Yum! Brands, Inc., and became CEO of that division in 1986. During his tenure, he also led the North American snack division and Frito-Lay’s worldwide operations. Reinemund received a MBA from the University of Virginia.
Dallas-based processor Paymentech has entered the vending industry with a contract with Pepsi-Cola North America to process credit and debit cards in several hundred vending machines throughout the country. Paymentech won the exclusive, multi-year contract to process all credit and debit transactions at Pepsi vending machines in the U.S. that are enabled with cashless vending technology. Currently, Pepsi’s bottlers have several hundred machines wirelessly accepting credit and debit cards in high-traffic venues such as malls, convention centers, casinos, and hotels. Pepsi-Cola North America (www.pepsi.com) is the $4 billion refreshment beverage unit of PepsiCo Inc. in the United States and Canada. Paymentech, L.P. processes more payment transactions than any other company in North America — and more than half of all Internet transactions — for retailers accepting U.S. and international payments via traditional point of sale, Internet, catalog and recurring payments.
U.S. Wireless Data reported that its third quarter revenues increased 59% over the prior year $1.2 million. Service revenues, derived primarily from the growing base of active wireless sites that use USWD’s proprietary “Synapse” service to process transactions, were up 72%. Active sites have grown to approximately 32,500, an increase of 15,400 or 90% from the same date of the prior year. However, product sales decreased to $16,000, from $66,000 in last year’s corresponding quarter. Product sales are expected to gradually increase as the company moves to the commercialization of its “Synapse Enabler for Vending” through Pepsi, its bottlers and licensees, and “Synapse Enabler” for multi-lane Point-of-Sale. Pepsi has made a commitment to purchase a minimum of 10,000 “SEVs” from the company. Net loss for the quarter totaled $1.33 million, compared to a net loss of $1.76 million, for the corresponding quarter of the prior year. For complete details on U.S. Wireless Data’s third quarter results visit CardData ([www.carddata.com]).
Pepsi-Cola North America has inked a deal with U.S. Wireless Data to purchase a minimum of 10,000 “Synapse Enablers” for vending. U.S. Wireless Data provides wireless transaction delivery and gateway services to the payments processing industry. Our customers include credit card processors, merchant acquirers, banks, ATM distributors and their respective sales organizations, as well as certain businesses seeking new solutions to make it easier for their customers to buy their products or services.
U.S. Wireless Data reported fourth quarter revenue of $899,000, a 61% increase over the same quarter one year ago. Gross profit for the three months ended December 31, was $30,000, compared to gross profit of $231,000 in the same period in the prior fiscal year. Net loss for the quarter totaled $3.42 million, as compared to a net loss of $3.33 million, for the corresponding quarter of the prior fiscal year. The growth in revenues were driven by service revenues which grew to $764,000, up from $428,000 in the prior fiscal year, a 79% jump. Service revenue was derived primarily from the growing base of active sites that use the Company’s proprietary Synapse service to process transactions. For complete details on USWD’s latest quarterly performance visit CardData ([www.carddata.com]).
U.S. Wireless Data has received trademark authorization from Pepsi-Cola North America for its wireless credit card processing solution for vending machines. The trademark authorizes USWD’s “Synapse Enabler” for deployment by Pepsi’s bottling partners in their vending machines. USWD says the solution earned authorization after nearly two years of development and testing in various locations.
VISA’s two television ads, which ran during last night’s ‘Super Bowl XXXVI’, ranked among the top third of all ads airing during the event. Budweiser landed four of the top five rankings according to the ’14th Annual USA Today Ad Meter’. VISA’s “Jason Sehorn, Michael Johnson race horse” ad ranked #13 among viewers, while the “Kevin Bacon encounters six degrees of separation” ad ranked as #17. Budweiser’s “Stain Sheets” commercial was the most liked Super Bowl ad among the total of 56 ads airing. Pepsi’s “Britney Spears old Pepsi ads” commercials ranked among the least popular. Pepsi spent nearly $6 million in production costs for the 90-second version. Reportedly 30-second ad placements for this year’s ‘Super Bowl XXXVI’ cost as much as $1.9 million each. An estimated 130 million viewers tuned into last night’s broadcast which turned into one of the most exciting match ups ever.
Click on the graphics below to view the entire commercial in REAL Player.VISA Race VISA Kevin BaconPepsiBritneyAnheuser-Busch ClydesdalesAnheuser-Busch Card Anheuser-Busch Texan Anheuser-Busch Satin sheetsAnheuser-Busch anniversary Anheuser-Busch Earnhardt Jr.
OR-based 1-800-PRE-PAID signed agreements this weekend with Pepsi to produce a promotional prepaid phone card in conjunction with Pepsi’s new logo design. 1-800-PRE-PAID will print 8,000 of the cards for distribution to employees in Pepsi’s western markets. The phone card company specializes in affinity marketing and says it will announce several major deals with airlines offering a generous bonus to mileage program members. 1-800-PRE-PAID already offers prepaid cards through United Airlines, America Airlines and Reno Air.