A small British public relations firm, called Marbles, is standing firm in the face of a multi-million dollar launch of a new Internet credit card for the UK, also called marbles, by Household Finance Corporation’s UK arm, HFC Bank.
“We’ve always known it’s a good name – we’ve traded successfully with this brand for more than eight years,” says Jan Stannard, joint managing director of Marbles, “so we’re not surprised that someone else has decided to use it.”
“However, it is interesting they have launched marbles as an online brand when we own the domain name, [www.marbles.co.uk]. We will not be changing our brand or Internet domain, and we do regret the confusion that will inevitably be created when consumers come to our site by mistake, through no fault of ours.
“We are surprised that, from the initial press coverage we’ve seen, they have used a visual identity for the card that is remarkably similar to our logo, which has been in continuous use for eight years.”
Marbles is one of the country’s best-performing PR agencies, known for its work in the consumer and technology sectors. The Internet is a particular strength.