Yahoo! digital media company announced former PayPal executive, Sam Shrauger, and current Yahoo! executive, Mollie Spilman, will co-lead the new consumer commerce business unit for Yahoo! as senior vice presidents. The new commerce business will focus on delivering engaging and personalized consumer commerce experiences which will connect consumers to marketers and merchants. This business unit will initially be made up of existing Yahoo! properties and is expected to include new offerings over time. Shrauger was most recently vice president of PayPal’s global product and customer experience organization, in which he defined the product vision and strategy for PayPal’s global product portfolio. Spilman most recently led marketing for Yahoo!’s Americas region and built strategies which delivered relevant insights to clients and created programs that increased consumer engagement and usage across multiple platforms.
E-payment provider PowerPay has partnered with PAGE to offer payment processing to PAGE Cooperative’s 1,800 members. PowerPay makes it possible for small and independent newspapers across the country to furnish various online payment solutions to their customers in areas such as subscription and advertising billing. PAGE Cooperative members can benefit from PowerPay’s complete in-house capabilities to maximize their payment processing efficiency, security and investment through a consultative approach, custom-fit solutions and 24/7 customer service. PAGE Cooperative is a not-for-profit, member-owned buying association for privately held newspapers. PowerPay offers a broad portfolio of payment processing solutions to merchants via four major acquisition channels: e-commerce, software developers, financial institutions and direct merchant-level sales.
Versatile Card Technology/QualTeq has re-hired Matt Pcion as the newest member of its senior management team wherein he will be responsible for the entire card manufacturing operation. Pcion has more than 16 years in the card industry, with a very strong printing background. His expertise in the printing industry brought him to Versatile Card Technology as Pressroom Manager. He continued to work at VCT until 2000 when he opted for a new challenge in the plastic card industry. He returned to VCT in 2001 as Plant Manager at VCT’s new Visa/MasterCard manufacturing plant and was appointed as Plant Manager at VCT/QualTeq Division in 2004.
Federated Department Stores is in the midst of its largest credit-mailing program ever, and possibly one of largest in the industry’s history. A new customer loyalty program is being launched at all Macy’s divisions. More than 14 million credit card customers will be receiving new Macy’s credit cards and “Star Rewards” loyalty program details in mailings that will be received between now and the second week of March. Federated announced yesterday that all regional department stores now operated by Federated under the names of Bon-Macy’s, Burdines-Macy’s, Goldsmith’s-Macy’s, Lazarus-Macy’s and Rich’s-Macy’s will become Macy’s on March 6. The Company is also unleashing a national ad campaign at the same time.
After an eight-month pilot program in southern California, Best Buy, this week, launched the “Reward Zone” loyalty card nationally. The card rewards members with 100 points for every dollar they spend at its 550 retail stores in the USA. Members earning 12,500 points will receive an automatic $5 discount on future purchases. New members receive a 5,000-point enrollment bonus the first time they use the card. The card comes with a $9.99 annual fee. Best Buy’s most loyal customers have been automatically enrolled in the program this year for a waived fee. To kick-off the launch of the new card, Best Buy is offering a $1 million sweepstakes for consumers between now and August 23rd. Best Buy is using Frequency Marketing’s proprietary “Loyalty Solutions Platform” for the card. FMI provides the technology platform, technical services, print fulfillment and ongoing program support for the “Reward Zone” program. The technology platform includes “MemberNet”, FMI’s Web interface. Print fulfillment includes member welcome kits, quarterly statements and award certificates. Best Buy manages creative development and media buying through its existing vendors and runs member services using FMI’s platform at its existing call centers.
Household’s private label credit card unit has received Best Buy’s top partnership award. Winners were selected from criteria including year over year revenue growth, gross margin return on inventory, share of Best Buy’s business within the category, shipping performance, cost control and return on investment.
Discover has teamed with ESPN GameDay and Best Buy, for the second year, to offer the “Discover Card Gets You on GameDay Challenge” offering cardholders a chance to appear on the New Year’s Day broadcast of ESPN College GameDay. Discover Card will support the promotion with advertising across ABC and ESPN television and radio college football programming, as well as ESPN The Magazine. Best Buy shoppers will be alerted to the contest by in-store signage.
American Express yesterday unveiled the ‘Community Business Credit Card’ for very small businesses. Designed for business owners interested in advancing the growth of small businesses, the new card contributes one percent of spending to select microenterprise development organizations that provide loans and technical assistance to microbusinesses. “Microenterprises” are businesses with fewer than five employees and capital needs of less than $35,000 a year. The new AmEx credit card has no annual fee and a 3.9% six-month intro rate followed by a prime +5.99% APR. (However, according to CardWatch [www.cardwatch.com], the AmEx Web site lists a prime +3.99% go-to APR for the “Community Business Credit Card”.) AmEx has signed agreements with 11 organizations to market the new card to their members and to raise the awareness of microenterprise development. AmEx has also engaged three non-profit, national organizations as partners in the ‘Community Business’ program including: ACCION, Association for Enterprise Opportunity, and Count-Me-In for Women’s Economic Independence.