TransCard Targets Hispanic Market in MidWest
TransCard launched the latest of its prepaid marketing programs, a bilingual campaign for the Unlimited Access reloadable prepaid card being piloted by First Bethany Bank in Oklahoma. The Unlimited Access prepaid card addresses the growing consumer demand for a low-cost, straightforward alternative to checking accounts and non-bank transaction; bill-pay and money transfer products. One low flat monthly fee opens the door to Unlimited loads and reloads, Unlimited transactions, Unlimited Access to cash, a suite of online bill-pay and money management tools, 24/7 live bilingual customer service and more. It charges no overdraft fees, no penalty fees and no interest charges. The pilot campaign for the Unlimited Access prepaid card will be equally untraditional and will include branch, field and experiential marketing promotions, supported by a grass roots financial literacy campaign.
