Laurent Sanchez has been named VP, applications and ecosystems with INSIDE Secure semiconductor solutions. Bringing with him a background in chip technologies, electronic payment, and mobile software brings valuable industry relationships to INSIDE’s growing ecosystem of mobile, NFC, and payment partners, Sanchez will open NFC technologies, establish relationships and launch strategic initiatives with key industry partners in the payment and mobile ecosystems, as well as lead business development activities for INSIDE’s applications and services. He most recently directed strategic initiatives, partnerships, and application ecosystems for Audience, a pioneer in intelligent voice processing technology, developing application business and creating a community of third-party developers. Sanchez holds a master of business administration degree from the Graduate School of Management in Aix en Provence, and a master’s degree in electronics and computer science from INSA.
MasterCard cardholders through “Priceless Cities” first being introduced in New York is meant to help drive preference and affection for the MasterCard brand among cardholders by offering them an opportunity to enjoy the things about which they are most passionate. The “Priceless Cities” solution will provide MasterCard cardholders experiences, exclusive offers and privileged access to not only make MasterCard their top of wallet choice but also bring a little more priceless to their life. The program will be supported by a fully integrated marketing communications platform that encompasses a wide-reaching media campaign across print, out of home, radio, television and digital platforms. The campaign will help drive awareness and participation for the Priceless Cities amongst MasterCard cardholders. The media buy will be focused on outlets that drive engagement, action and amplification across cardholder passions such as travel, shopping, arts & entertainment, epicurean, family and sports.
Warsaw-based Bank Amerykanski w Polsce has licensed the “Sanchez Profile” integrated banking platform through ComputerLand. “Sanchez Profile” is an online, multi-currency core processing system that supports real-time interfaces to third-party lending and payment systems and legacy system components. Each bank branch will be networked to the bank’s operations facility, using “Sanchez Profile for Windows” as the front-end customer-
servicing platform; “Sanchez FMS” for general ledger, financial reporting, and other financial management activities; and “Sanchez CRM” for real-time, single-view customer relationship management.
Sanchez Computer Associates announced the opening of its new European
headquarters in Amsterdam. Europe accounts for more than a quarter of
Sanchez’s annual revenue. Sanchez is a leader in developing and marketing
scalable and integrated software and services that provide banking,
customer integration, brokerage, wealth management and outsourcing
solutions to nearly 400 financial institutions in 21 countries. Sanchez’s
customers include Lloyds TSB, ING Group, Goldman Sachs, HSBC, CSFB, Merrill
Lynch, Morgan Stanley, Scotiabank and Sumitomo Mitsui Banking Corp., among
others. Sanchez corporate headquarters is located in Malvern, Pa., USA.